EA refuses Forza 4 use of Porsche license

"EA couldn't see their way towards collaborating again," says Turn 10 Studios

EA has chosen not to allows developer Turn 10 Studios to feature the Porsche range of cars in its upcoming title, Forza Motorsport 4.

EA owns the exclusive rights to feature Porsche vehicles in its games, but in the past has reached agreements with the Forza franchise through sub-licensing deals.

Writing on the official Forza Motorsport blog community manager Brian Ekberg explained that was not the case this time.

"EA couldn't see their way towards collaborating again," he said, addressing fans of the series.

"We've asked our contacts at EA to reconsider their position frequently and regularly over the last 18 months. We also reached out to various influential people in gaming to lobby on our behalf, and on your behalf, but that was to no avail."

He also wrote that Turn 10 had approached "key people in Porsche circles," who also campaigned on its behalf.

The Forza franchise currently has the exclusive license for Ferrari vehicles on Xbox and PC.

"We've always found that we just weren't willing to block other racing games from having Ferraris outright, as we believed that this would do nothing but hurt the racing ecosystem."

Turn 10 is a Microsoft studio based in Washington, and develops the Forza Motorsport series for Xbox, starting with the original title in 2005.

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Latest comments (24)

Christopher Bowen Editor in Chief, Gaming Bus5 years ago
I see EA's back to their mid-00s selves again. Stonewalling exclusive licenses, turning Origin into marketing spyware, pissing all over competitors just for the sake of it... it's so good to see you guys back to doing what you do best: being douchebags that make every single purchase of one of your games into an experience that requires a shower afterwards! I missed you guys, the way I would miss an abusive parent!
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Barrie Tingle Live Producer, Maxis5 years ago
EA probably don't want to share the Porsche license again as they are pushing SHIFT as their competitor to Forza and GT franchises.
Unfortunate really as Forza is a great franchise and I'll be buying it regardless.
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Neil Young Programmer, Rebellion Developments5 years ago
Presumably they could take a leaf from Polyphony's book, and use Rufs instead?
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Show all comments (24)
Pete Thompson Editor 5 years ago
As a gamer who likes a bit of Forza Motorsport (I still play FM3 from time to time) I really could'nt care less to be honest if Porsche cars were included or not, and most gamers I know who also play Forza don't care either, as everyone has their own favourite cars that they upgrade, tune and then apply a nifty paint job on followed by an awesome design.. Ive only ever used the Porsches when ive had too..

After all the bad mouthing that EA have done recently and now this it makes you wonder if EA is in the wrong hands, They promote social gaming but they themselves do not seem to be a very sociable company when it comes to gamers..

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David Bachowski VP Business Development, Babaroga5 years ago
I'd like to hear EA's side of the story before making any rash judgements against them
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Ian Bell Head of Studio, Slightly Mad Studios5 years ago
Indeed David.

Frankly this is so much hypocrisy from Microsoft I'm shocked. Suffice to say I suspect EA are doing no more than giving Microsoft a taste of their own medicine here. Being involved in the Shift franchise for EA, I'm aware of the hoops that EA had to jump through and the cost associated with getting a Ferrari sublicense from Microsoft (which they retain an exclusive on).

I suspect it's come back to bite them and they don't like it.
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gi biz ;, 5 years ago
Wooo go go EA!! XD
Nice public image, kids! :D If I was to buy games for Windows ever again, I'd know from whose games to steer away!
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Terence Gage Freelance writer 5 years ago
RUFs will be in Forza 4 and to be totally honest I doubt the majority of consumers will care all that much, as the difference is incidental and really in name only. However, you can't blame EA for protecting their licence, and there's probably more to it than their simply being difficult. Perhaps they've got a Porche game on the horizon, or maybe they're just trying to keep the brand exclusive to the NFS franchise from now on. There's nothing amoral about that if they've paid for the exclusive.
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Kieren Bloomfield Software Engineer, EA Sports5 years ago
@Pete personally I really enjoyed the challenge of keeping the Porsches going the right way with TC off, more so than with some of the other more stable cars :) RUF will be enough though. It's no big deal.
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Shaun Pearson Artist 5 years ago
ah, so that's why there are no Porsche's in Gran Turismo. Shame. There are some looka-a-likes called Ruff, they look like 911's

Edited 1 times. Last edit by Shaun Pearson on 26th August 2011 6:00pm

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David/Ian you may be right. It seems strange that the owners of the Porche license over the Ferrari one would start this.

I can imagine most gamers are more interested in racing with Ferraris, I know I am.
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Andrew Goodchild Studying development, Train2Game5 years ago
Whilst I can understand EA having the licence, I would have thought there was a danger here. Not having Porches may be annoying, but if in response EA can't use Ferrari, that would potentially be a bigger deal
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Klaus Preisinger Freelance Writing 5 years ago
If EA at least made something of that exclusive license. The way they play it, a Porsche in NFS is yet another fast car that does not stand out that much, if at all. Just a pretty shell for crazy arcade physics with none of the fascination bleeding from it.

If a car handles like a Porsche and the game can tell me why it handles different and how that is important for my enjoyment of the game, then I do not care if there is an official name slapped onto it. Call it a TrabantGT for all I care.
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Ian Bell Head of Studio, Slightly Mad Studios5 years ago
Check out the last two racing games from EA (Shift 2 and Hot Pursuit) and count the number of Ferrari's in there.

(It's none BTW)

Microsoft are making the noise but the reality is something else.
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Greg Wilcox Creator, Destroy All Fanboys! 5 years ago
^+10 Klaus.

Me, I'm STILL waiting for a racing game that features noting but early to mid-1900's racers that's actually good (and uses today's tech). I know today's crowd wouldn't buy it, but hell, I love the beginnings of auto racing a lot more than the ad-heavy ego fest most of it is. It would be nice to see that niche be filled at some point (and I don't mean another Spirit of Speed... ugh)..
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Tony Burnside Co-founder, Ballistic Studios, LLC5 years ago
When collaboration would work so much better, you have studios stone walling for the sake of it. No one buys these games to drive a specific car.
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Jason Sartor Copy editor/Videographer, Florida Today5 years ago

I disagree. We buy racing games specifically to drive the super cars. Forza not having Porsche is a loss. Just as NFS: Hot Pursuit not having the Ferrari Enzo or 599 was a loss. Ferraris and Lambos taking each other down is how it should work.

The same way 2K has the MLB license and EA has the NFL license. As a sports fan, I like seeing the best team/competitor/game win. I would much prefer to see the exclusive deals die and let the best game each year win.

The fact is, in the past 15 years, the competition has made the games better. 989 pushing EA, NFL 2K pushing EA, and, hopefully, EA will push back against NBA2K.

Battlefield 3 and CoD are both good for consumers. Thankfully, you can't get an exclusive license on scenarios.

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Klaus Preisinger Freelance Writing 5 years ago
If we buy action racing fests, such as Burnout or Ridge Racer, then branded cars play no role at all. NFS might sell more copies than Burnout, but on the virtue of being NFS, not having a Porsche.

If we buy simulations, then they are cluttered with more car brands than a regular person can effectively play in a game's lifetime. Towering at the top is certainly no Porsche either, but rather some crazy designer car, or F1 racer. Why bother about an inferior model, if better cars win the race every single time? These simulations have also become so degenerated that a pardoy 8 bit de-make of GT5 would just look like a blue line turning red if you pushed forward on the joystick for too long.

Brand exclusive games (Ferrari) did not do too well either, either we were simply dumber in the 90ies, or developers have lost the formula to engage people and sell them on the idea of "doing one brand right" the way NFS Porsche did. Then again, that game broke no sales records either.

The whole party game cart-racing part of the racing genre seems to work better with licensing the right gaming brands instead of real world car brands. People in Mod-Racers seemed more into copying characters from game IPs than real car models (not that they didn't do the latter, just not as much).

My personal favorite: Wipeout. The gameplay, the soundscape, the look, the enemies cheat just the right amount. That is a racing game sucking you into the screen and its fiction. *looks over to NFS, imagines headline* "Game about cars tries selling story about poor prick".
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Javier Garcia Tech Support 5 years ago
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Shaun Pearson Artist 5 years ago
I'll never forget the moment, jumping behind the wheel of the Outrun arcade game, during Shenmue, only to be hit between the eyes by the *new* car, and thinking WTF!?

/they re-pixeled the Ferreri to make it look like something else. Imagine an horizontal cut n'shunt. The bottomer half looks like Ferrari Testarosa, and the top half looks like some American car. Surely that's more offensive to Ferrari, than simply leaving the car in tact. Video games + car liecences, Rolls-eyes
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Bruno BrÝsted Incident Manager 5 years ago
I can't feel bad for Turn 10 because it's not like they protest the system when they are enjoying the advantage. It's just karma :-)

Ultimately I'd like all cars to be freely available thus making it up to the game makers what to include but I get some car makers will make exclusive deals and/or have some strict requirements with what they will be part of. Take the Ferrari cars on GT5 where it's clear they are only in there with some strict restrictions.

PS. RUF's are really cool.
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Alfonso Sexto Lead Tester, Ubisoft Germany5 years ago
EA being nice, as always.
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Charles Dawkins5 years ago
It's not a complete loss but I really wanted to at least have the Porsche Carrera GT. I'm really hating EA right now. They are really playing the ass these days. This along with their will to kill COD like that could ever happen.
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Bill Rountree Studying Games Design and Production Management, University of Abertay Dundee5 years ago
Out of the several hundred cars that Forza will no doubt have, a few missing Porches wont stop me buying the fourth instalment, I skipped the third as I wasn't impressed with the demo, but from what I've seen so far ill most defiantly be getting this one, the fact a car has the official badge or sounds like its real life counterpart means nothing to me, as long as they nail the gameplay ill be a happy camper.

As for EA, ill wait for comment from them before I pass judgement, not looking promising so far though I have to admit .....

Edited 1 times. Last edit by Bill Rountree on 30th August 2011 5:59pm

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