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Retail

Ubisoft EU reports "eight-fold" increase in 3DS software sales

Fri 19 Aug 2011 10:01am GMT / 6:01am EDT / 3:01am PDT
RetailPublishing

Other publisher less enthused, says 3DS "definitely dead" if first-party games fail to spike sales

Ubisoft has seen a marked improvement in sales of its 3DS software since the hardware price-cut.

Speaking to GamesIndustry.biz Germany, Ubisoft's European marketing and sales director Geoffrey Sardin reported an "eight-fold" increase in software sales in Europe.

"We are very pleased with the developement," Sardin noted.

Ralf Wirsing, managing director of Ubisoft Germany, was also pleased, attributing a 700 per cent spike in German software sales to the 3DS price-point of €159.

After the price cut of 3DS, our unit sales increased eight-fold in Europe. We are very pleased with the developement

Geoffrey Sardin, Ubisoft

However, a representative from another major third-party publisher - who wished to remain anonymous - was less enthusiastic, emphasising the importance of first-party titles like Mario Kart 7 and Super Mario 3D Land to the future of the platform.

"So far retail is not euphoric," he said. "The fact that 3DS-software is still treated with great caution in the initial and repeat orders, we see that retail waits for the commercial development."

"It will be important to watch 3DS when the big Nintendo-titles are out there on holiday season. If the machine does not sell then, itīs definitely dead."

Last week's UK sales chart showed only one 3DS game in the top 40, despite many retailers selling the 3DS at less than half of its launch price.

15 Comments

Patrick Frost QA Project Monitor

400 196 0.5
It's still in the early days. Do people really think that the platform is going to reach DS level sales so soon?

Posted:3 years ago

#1

Kingman Cheng Illustrator and Animator

954 182 0.2
Slow start sure, but dead? *blinks*

Posted:3 years ago

#2

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,270 2,439 1.1
DS itself started just as slow. In fact, PSP outsold it until the DS Lite arrived.

Posted:3 years ago

#3

Neil Millstone Director, White Bat Games

32 12 0.4
People have such short memories - the DS had everyone writing it off, shortly before it became the most successful console of all time. I'm not saying the 3DS will do as well, but writing it off as dead at this point is silly.

Posted:3 years ago

#4

Terence Gage Freelance writer

1,288 120 0.1
"Last week's UK sales chart showed only one 3DS game in the top 40, despite many retailers selling the 3DS at less than half of its launch price."

Posted:3 years ago

#5

Brennan Martin Studying Russian language and culture, University of Ottawa

6 0 0.0
I think it's a given that the 3DS will sell like crazy when first party titles release. But I think perhaps in the minds of publishers the 3DS is dead because their own software didnt sell the system. Leading them to believe that they can't make too much money on the system. This doesn't change the fact that most publishers aren't really releasing any big franchises on the device (or haven't just yet). I think the early adopters needed something intriguing to get them to buy, like a kid icarus for instance, but because Nintendo botched the launch (sea diver seriously?) everyone decided to wait.

To play the hopeless fanboy for a moment, I believe that the vita is getting a lot of franchises that the early adopters go for, like their first party offerings (that should all be released at or close to launch) and huge third party franchises like call of duty, assassins creed, bioshock, etc. And they all seem to be real releases with their classic gameplay in tact, not something watered down to the limitations of the device (like things are a bit for the 3DS at least controls wise.

I don't think Nintendo's 3DS is dead, but it might as well be for third party publishers. Maybe they just learned that lesson a little earlier on in the console's life cycle than before.

Posted:3 years ago

#6

Andrew Goodchild Studying development, Train2Game

1,254 421 0.3
Although if software sales are slower than mystery publisher would like, maybe he should release a game people want to buy rather than waiting for Nintendo to do so. When Mario and Mario cart do come along there will be a lot more difficulty getting the spotlight. The fact the the game that has motivated most buyers is a game over a decade old tells us everything really, it may be Nintendo's mistake not releasing with a must have first party title, but the third party can't blame Nintendo for the dross they personally released in it's absence.

Posted:3 years ago

#7

Ben Pilgrim Studying Media and Public Relations, London Metropolitan University

19 0 0.0
I'll wait for the first chrimbo sales figures which i would imagine with the new pirce drop and good games should see it fly.

Posted:3 years ago

#8

Terence Gage Freelance writer

1,288 120 0.1
Andrew - "but the third party can't blame Nintendo for the dross they personally released in it's absence."

To be totally fair, this apparently hasn't hurt Ubisoft's 3DS sales - from a quick look at the 3DS software chart on Amazon and the games' scores on Metacritic, the only Ubi game which comes above the 4-6/10 range is Ghost Recon. I think they would naturally benefit from the 3DS price drop as they already have a lot of software out for the console, and brands like Tom Clancy and Rabbids are probably quite well recognised, even if they appear to have gone for a quantity over quality approach.

Posted:3 years ago

#9

Andrew Goodchild Studying development, Train2Game

1,254 421 0.3

Posted:3 years ago

#10

Terence Gage Freelance writer

1,288 120 0.1
Yeah, that's the thing: get a launch-window game out and you're catering to potentially a small audience but there's little competition so you're more likely to appeal to a bigger proportion of that audience. However, wait until later in the console's lifespan and you have potentially a much wider audience, but there's also much more competition vying for consumer money. For instance, I'm fairly certain that MotorStorm and Resistance (which both launched with the PS3 in Europe) both sold more than their successors, which were out a good 18 months later.

As far as I can tell, Ubisoft have supported pretty much every console or major hardware launch since they became a big publisher (from the 360 onward, including Move and Kinect) so they're obviously doing something right.

Edited 1 times. Last edit by Terence Gage on 19th August 2011 5:22pm

Posted:3 years ago

#11

Yiannis Koumoutzelis Founder & Creative Director, Neriad Games

363 207 0.6
ghost recon for 3ds is a great game! too bad not many have played it yet! I wish it had multiplayer! street fighter is awesome and DoA too! ofc Zelda is Zelda and by Christmas there will be a good amount of great games to play. the sub game is great, just not for everyone's taste! it is a very authentic mini submarine simulator. whoever owned a remote controlled submarine knows! nintendo is called big N for a reason. ofc same as every time many are ready to write them off, same as those who are ready to make cheap games and ride on their success. so be it. let's just wait and see.

what is for sure, imo, nintendo has a lot of work to do and cover many fronts, with the developers and eshop but also on the OS. the device feels outdated to those who own a smart phone. iOS or android.

Posted:3 years ago

#12

Andrew Ihegbu Studying Bsc Commercial Music, University of Westminster

461 172 0.4
Everyone has forgotten why the DS's sales were slow. It had competition.

As far as I'm concerned, this console has none, its the only console of it's generation out on the market. the reason its failing is it's botched launch, lack of titles, high price, and potentially eye damaging strain associated with its new tech. Most of these problems have been fixed.

Remember when nuclear power came out. Nobody wanted a power station near them because until then everyone only saw nuclear power as a weapon and was scared of the negative press that generated for the tech. The same is true for the 3DS and it's screen. It remains to be seen if the public will give in sooner or never.

Edited 1 times. Last edit by Andrew Ihegbu on 23rd August 2011 3:29am

Posted:3 years ago

#13

John Moore DVP Product Development and Mkt, BDA

2 0 0.0
Same story as the original DS launch back in 2005. Poorly lit side screen was launched only in the US with mediocre SW. Not until the DS Lite and Brain Age, Nintendogs and others did the system finally take off. Give Nintendo a break. Their SW coming this holiday will ignite sales once again. Just not to the levels of 8 to 10 million units in North America that we have seen just a couple of years ago.

Posted:3 years ago

#14

John Moore DVP Product Development and Mkt, BDA

2 0 0.0
Same story as the original DS launch back in 2005. Poorly lit side screen was launched only in the US with mediocre SW. Not until the DS Lite and Brain Age, Nintendogs and others did the system finally take off. Give Nintendo a break. Their SW coming this holiday will ignite sales once again. Just not to the levels of 8 to 10 million units in North America that we have seen just a couple of years ago.

Posted:3 years ago

#15

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