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5 million sign up for new Facebook spin off The Sims Social

By Rachel Weber

Fri 19 Aug 2011 11:47am GMT / 7:47am EDT / 4:47am PDT

Playfish's title partnered with real brands for in game product placement

Facebook game The Sims Social has debuted with with 4,859,046 million monthly active users after leaving public beta.

842,032 new users have started playing the title today, with 3,665,510 joining in the last week.

The game is published by EA and developed by PlayFish, the social gaming developer acquired by EA in 2009.

"When we created The Sims Social, it was important for us to incorporate the deep gameplay nuances The Sims Studio has perfected and leverage what Playfish does best- develop compelling, cutting-edge social-gaming experiences," said John Earner, GM of Playfish's London Studios.

"Our deep knowledge of the Facebook gaming platform enables us to continue to enable dynamic new features, quests and game updates on a regular basis so The Sims Social remains fresh and fun."

The game has been in development since October, a relatively long time for a Facebook title, and will offer items from advertising partners, such Dunkin' Donuts, in game.

"The Sims Social brings the authentic life-simulation game design that only The Sims can deliver, and melds it with truly intuitive social-interactive features," added GM of EA Play Lucy Bradshaw.

"The Sims Social gives our fans tools to express their creativity, experience the unpredictability of Sims' personalities and live out their dreams, all while enabling them to connect, engage and play with their friends."

Currently Cityville is the most popular Facebook game, with nearly 76,000,000 MAU. At is peak it had over 100 million. CityVille managed 22 million MAU after 11 days live, and The Sims Social seems to be on track to challenge that figure.

The Sims is the best selling PC franchise in history, with over 100 million copies of Sims games sold and a dedicated online community.

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Andrew Ihegbu Studying Bsc Commercial Music, University of Westminster

490 219 0.4
The silicon sisters article a few posts above this looks pretty silly after reading this. You can bet the game dynamic of the Sims is as captivating to females as it is male, maybe moreso. Bringing a social game to the social hub of the internet (and its hundreds of millions of females) only intensifies this.

Posted:5 years ago


Bonnie Patterson Narrative Designer, Writer

299 933 3.1
Does it really look that silly considering The Sims is only one game?

Posted:5 years ago


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