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Retail

Sony confirms global PlayStation 3 price cut

Tue 16 Aug 2011 5:14pm GMT / 1:14pm EDT / 10:14am PDT
RetailHardware

UPDATED: 160GB / 320GB models reduced; new 99 PSP revealed; PlayStation 3DTV to cost 499

Sony Computer Entertainment

Sony Computer Entertainment is a Japanese videogame company specialising in a variety of areas in the...

playstation.com

Update

Sony has confirmed that it is to cut the price of the PlayStation 3 with immediate effect.

The 160GB model will now retail at 249 / $249 / 24,980 / 199 and the 320GB console for $299 in the US and 249 in the UK with European and Japanese equivalents yet to be decided.

To some surprise Sony also announced a new value model PSP during its press conference at Gamescom in Germany today, priced at 99, without WiFi support.

However, the company did not reveal anymore solid details on the European launch of its next handheld, the PlayStation Vita, which is currently scheduled for release in the first quarter of 2012, following a late 2011 release in Japan.

Sony's PlayStation branded 3D TV, first shown at E3 this year, will retail at 499 (436) and come with two pairs of glasses.

Sony demoed a number of titles for the Vita system, including Nihilistic's Resistance: Burning Skies, Double 11's LittleBigPlanet, Reality Fighters from Novorama and new IP Escape Plan.

During the presentation, new Sony Europe CEO Jim Ryan reiterated that all PlayStation Vita games will be available to buy as downloads from the PlayStation Store. It will also support Skype and Foursquare services.

According to Michael Denny, Worldwide Studios boss for Europe, Sony is "confident we will have the strongest launch line up on a console ever," for Vita.

An full report on Sony's Gamescom press conference can be read here

18 Comments

Andrew Goodchild Studying development, Train2Game

1,254 421 0.3
"priced at 99, without WiFi support"
Is there a logical reason to cut wifi, with it's access to psn store?

Posted:3 years ago

#1

Matt Martin Editor, GamesIndustry.biz

173 113 0.7
It only uses UMD or Media Go (downloads via the PC)

Posted:3 years ago

#2

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,271 2,440 1.1
No Wi-Fi? That makes it the opposite of the PSP Go. Going from one extreme end to the other extreme end just because the first one failed isn't a good idea.

Posted:3 years ago

#3

Andrew Goodchild Studying development, Train2Game

1,254 421 0.3
I know you can access the store via a pc, but generally speaking, if you make it more difficult for a new customer to dip into an optional service, arn't they less likely to try it out?

Posted:3 years ago

#4

Peter Paninar Artist

35 3 0.1
"all PlayStation Vita games will be available to buy as downloads from the PlayStation Store."

Finally they do something right! However I doubt they will be priced same or cheaper than at the retailers... Which would kinda ruin it...

And concerning the new wifi-less psp... why not? If it lowers the price and not everybody use online.. I for example never played anything online on my psp. So that a good idea too.

Posted:3 years ago

#5

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,271 2,440 1.1
Peter, you never used Wi-Fi to update the firmware, buy new software, download any other content, play against another PSP owner, etc..?

I've read the new PSP e-1000 model is only slated for a European release. I can imagine it doing well in emerging markets where Wi-Fi in public and at home is far more limited.

Posted:3 years ago

#6

Ricky Hodgson Studying BA (Hons) Computer Games and Visual Effects, Anglia Ruskin University

27 0 0.0
To be honest I think cutting the WiFi is trivial. It isn't core to the PSP experience. Firmware and other whatnot can come over USB and/or UMD. Dumping the UMD drive like the PSPGO now that was a suicidal move.

If it makes it cheaper and the UMD catalogue stays open to the device I cant see why not. Its going to interest those people who still might be interested in the PSP but at a lower price. I wonder how it does during this years peak period?

Edited 1 times. Last edit by Ricky Hodgson on 17th August 2011 2:18pm

Posted:3 years ago

#7

Fran Mulhern , Recruit3D

863 707 0.8
PSP with no wifi? Damn, there was me about to buy one - at 99 you can't go wrong.

Unless it doesn't have wifi.

Posted:3 years ago

#8

John Donnelly Quality Assurance

313 38 0.1
Dam you Sony.. I was doing well resisting my temptations to buy a PS3 and then you go and drop the price.

200/250 are tasty prices for the system..

SO So tempted now.. I think my new TV would rock bluray films though the PS3.

Posted:3 years ago

#9

Greg Wilcox Creator, Destroy All Fanboys!

2,193 1,170 0.5
"Peter, you never used Wi-Fi to update the firmware, buy new software, download any other content, play against another PSP owner, etc..? "

Believe it or else, I haven't either on a regular basis. The ONLY time I've used Wi-Fi on the PSP was a few years back when passing a Starbucks. Had my PSP with me and decided to see if I could get a signal from outside (being broke at the time and not wanting to walk in and pay for a cup of coffee). I signed up, signed in and did a system update... only to get a PSP game to review a few weeks later that had ANOTHER update.

Anyway, given that UMD sales seem to be fine (and there are a LOT of cheap PSP games out there these days), a budget model is perfect to help move some of that stock from online and regular shops.

Posted:3 years ago

#10

Shawn Gordon Freelance writer

5 0 0.0
The $99 value pep makes sense. The way I figure it, wifi is the "cheap" way gamers resist contrived data plans from phone carriers (ala 3 and 4 G network data plans consumers are slowly pigeon-holed into by phone providers). This also allows Sony an increased profit margin on late adopters. Adding wifi to a device probably costs a a couple of bucks (literally) so removing it means they can force someone into getting the wifi capable one for an additional $50 bucks because its more appealing when one considers hooking the pep to a ps3 with wires and being no more than 6 feet from it. Also, it sets the psp go farther apart from the regular psp... It's a move that serves them well by not serving existing needs. Many gaming companies are starting to find tiny social behavior exploits.. And it's sickening, really.

Posted:3 years ago

#11

Terence Gage Freelance writer

1,288 120 0.1
@ John - completely OT, but if you get around to it and want some good BDs to watch, I thought Watchmen and Coraline looked fantastic, and the previous two Bond films are pristine as well.

Posted:3 years ago

#12

Kingman Cheng Illustrator and Animator

954 183 0.2
Apparently on Games website.

189.99 (160GB)
239.99 (320GB)

Posted:3 years ago

#13

Andrew Jakobs Lead Programmer

240 99 0.4
I like the look of the new PSP, but cutting Wifi is a stupid move. for a few bucks more and you'll have the PSP-3000.

and I though 249 was for the 320GB version, as there are a lot of places where you already could get the 160GB for around the 249.. 299 was already the price you had to pay for 320GB version.. So that actually means there is no price reduction...

@JimmyWeb: LOL @ calling europe 'emerging markets where Wi-Fi in public and at home is far more limited'..

Posted:3 years ago

#14

John Donnelly Quality Assurance

313 38 0.1
Andrew, RRRP is whats been cut. Retailers dont pay RRRP for hardware but they probally have been selling at cost to drive sales and then use bundled hardware or games to gain the margins.

Selling a console at cost with a pre-owned game probally brings them more profit than selling the console at the RRRP.

Posted:3 years ago

#15

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,271 2,440 1.1
Andrew, I mean to say that Europe already has Wi-Fi in public and at home and that a PSP without Wi-Fi would be a good fit for emerging markets that do not....like central and South America, the Middle East, etc...

Posted:3 years ago

#16

Rodney Smith Developer

81 40 0.5
99 = 99 Rip off

Posted:3 years ago

#17
We cut the price by 100 bucks and its STILL too darn expensive!!

Posted:3 years ago

#18

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