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UK retailers announce 3DS price cuts

Tesco selling at £115, Morrison's £120, GameStop £135

UK retailers, lead by supermarkets, are to mirror the forthcoming official 3DS price cuts by slashing the price of the hardware, undercutting the predicted RRP of £140 which will come into force tomorrow.

Beginning tomorrow, Tesco will be retailing 3DS units at £115, with Morrison's selling at £120 and £25 for all games (via Eurogamer. GameStop are offering free delivery with a £135 3DS.

Nintendo announced the price cut last month, alongside disappointing financial results and low sales figures for the machine.

At the time of the cuts, Nintendo of Europe made clear that prices to UK retailers would be dropping, although it would be up to individual companies to decide how much of that saving was passed on to consumer.

"Nintendo of Europe will be reducing the European trade price of Nintendo 3DS to retailers by around a third from 12th August 2011, as part of a global trade price reduction initiative. "The ultimate price to consumers is, of course, determined by retailers, however we look forward to consumers benefiting from much lower retail prices very soon."

Early adopters of the hardware were 'compensated' by Nintendo with 20 free download games, old NES and GBA titles available from Nintendo's e-shop.

Following the announcement, Nintendo president Satoru Iwata issued a letter of apology to consumers via the Nintendo of Japan blog, having already accepted responsibility for the hardware's poor start and volunteering for a 50 per cent pay cut.

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Latest comments (9)

This is a competetive pricing for the 3DS, and the question remains. Are there any good games to play available please? Preferably sometime this 2011
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Ken Varley Owner & Freelance Developer, Writer, Devpac5 years ago
This has to kick start the 3DS momentum. Tescos £115 is a steal. Zelda £25 from Morrisons and you have fun.
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Lewis Brown Snr Sourcer/Recruiter, Electronic Arts5 years ago
Guess what I'll be buying this weekend :-)
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Show all comments (9)
Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.5 years ago
Dr. I'm not sure of the UK release dates but NOA has stated they will have a big 1st party title starting in Sept all through the rest of 2011. That's a start. Now 3rd parties, who announced or listed 100+ games prior to the consoles release, need to get their games going too.
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Terence Gage Freelance writer 5 years ago
It's a great price, but it still needs a considerable amount of high-quality software to tempt me in - and ports of home console games (i.e. SFIV, Resi Mercs) or N64 games alone are not enough to make me buy the hardware. Hopefully some high-quality stuff is inbound - and I would like to see more new IPs from Nintendo, rather than just 3D iterations of their standard series.
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James Prendergast Research Chemist 5 years ago
I wish i could get one for those prices!! Need to get back to the UK and pick one up. They're still pretty expensive here.
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Probably in bad taste, but do you reckon the recent rioting involved any 3DS been looted, or did they go for a nice set of trainers as the highlight of rioting?

In other news, I was one of the first day 3DS adopters, and only Street Fighter IV was the title that appealed most. Since then, the 3DS has sat gathering dust for many moons. Lets hope with the incoming releases, it can see some life. I have a feeling however the consoles will see more real game time....
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Terence Gage Freelance writer 5 years ago
I suspect the iPad was the most stolen electronics consumer item. I don't think the 3DS would have appealed much to the sort of people doing the looting, unless they wanted to sell it on.

I wonder if CEX branches around the major cities have had an influx of goods this past week...?
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Peter Paninar Artist 5 years ago
now this is what I call a reasonable price for this piece of hardware... £115
and when you don't fancy a brand new one... I'm sure you will soon find them for 80-90 or less on ebay.. bargain! :)
unfortunately for me I got one on the day the pricecut was announced... lucky for me it was a present :-)

yet still, this does not solve the biggest problem and that there is still absolutely nothing to play (for me) that I would be at least slightly interested in (to shell out £30~)... I'm just looking forward for Cave Story 3D and new Kindgom Heards 3D... thats the reason for me to get and keep the 3DS for now
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