UK retailers, lead by supermarkets, are to mirror the forthcoming official 3DS price cuts by slashing the price of the hardware, undercutting the predicted RRP of £140 which will come into force tomorrow.
Beginning tomorrow, Tesco will be retailing 3DS units at £115, with Morrison's selling at £120 and £25 for all games (via Eurogamer. GameStop are offering free delivery with a £135 3DS.
Nintendo announced the price cut last month, alongside disappointing financial results and low sales figures for the machine.
At the time of the cuts, Nintendo of Europe made clear that prices to UK retailers would be dropping, although it would be up to individual companies to decide how much of that saving was passed on to consumer.
"Nintendo of Europe will be reducing the European trade price of Nintendo 3DS to retailers by around a third from 12th August 2011, as part of a global trade price reduction initiative. "The ultimate price to consumers is, of course, determined by retailers, however we look forward to consumers benefiting from much lower retail prices very soon."
Early adopters of the hardware were 'compensated' by Nintendo with 20 free download games, old NES and GBA titles available from Nintendo's e-shop.
Following the announcement, Nintendo president Satoru Iwata issued a letter of apology to consumers via the Nintendo of Japan blog, having already accepted responsibility for the hardware's poor start and volunteering for a 50 per cent pay cut.