OnLive to launch in UK on Sept 22

Wed 10 Aug 2011 11:01pm GMT / 7:01pm EDT / 4:01pm PDT
BusinessOnline

Cloud gaming service officially launches at Eurogamer Expo; 1000's of gaming systems to be given free to attendees

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Cloud gaming company OnLive will launch its UK service at the opening of the Eurogamer Expo on September 22.

To celebrate the launch OnLive will give away thousands of free systems to Eurogamer attendees. The systems will allow instant access to over a hundred games via an HDTV and broadband internet connection.

OnLive will also appear at the Expo to give attendees sneak previews of upcoming games and OnLive technology, and special OnLive promotions.

"OnLive will utterly transform gaming in the UK," commented founder and CEO Steve Perlman.

"No discs, big downloads or specialised hardware needed. OnLive gives you the latest games instantly, anytime, anywhere on HDTV, PC, Mac, as well as iPad, Android tablets. High-performance gaming as accessible as streaming video, with unique social features such as massive spectating with voice chat and Facebook integration."

OnLive membership is free, and gives users access to demos, trailers and over a hundred games to rent or buy. UK users can take advantage of special bundles like the OnLive PlayPack, which allows unlimited access to more than 70 games including Borderlands and F.E.A.R. 3 multiplayer.

OnLive launched its service in the US in June 2010. The service now includes games like Duke Nukem Forever, Assassin's Creed: Brotherhood and Red Faction: Armageddon.

The Eurogamer Expo takes place between September 22–25, and will also feature some of the biggest titles from publishers like Sega, EA, Bethesda and Konami.

12 Comments

Is this a draw at EG or a first come first server thing?
The playpack is where onlive could gain a foothold, rather than trying to sell you games, letting you play a bunch of games that you were interested in but couldn't afford. If it's priced right maybe it could be the Spotify of gaming. If it goes offline you haven't lost games, if you didn't "buy" them.
The giving away of machines is a brave move but one that may be necissary. A lot of people won't shell out any money until they have tried it, but will try it if given a free box.

Posted:A year ago

#1

Dwayne Cort
Community Management

I think this is great news, i've been waiting for this for a while. I've signed up to Onlive but I can only play game demos. In my case I have a 360 and i don't plan on getting a PS3 plus I travel around a bit so this service will allow me to play while away from home (granted i will need super fast net connection).

Posted:A year ago

#2

Guy Costantini
Managing Partner

Great marketing move. I would bundle it with a bunch of demos exclusive to the box.

Posted:A year ago

#3

Josef Brett
Animator

I'm guessing there will be none left by the Saturday...:(

Posted:A year ago

#4

Kyle Gaywood
Studying Computer Games Design

I agree this is a smart and amazing. I hope I get one.

Posted:A year ago

#5

Joe Bognar
PR Account Executive

Nice! Great move! :)

Posted:A year ago

#6

Taylan Kadayifcioglu
Indie Dev & Marketing Strategist

Funny thing... reading this story I immediately thought "wait a second, it's coming to the UK before Canada?!" It used to be so that you could only sign up if you were from the States. So I tried signing up again and this time it worked. Turns out it is now available in Canada, and they never let me know, even though I am on the email list.

Posted:A year ago

#7

David Bachowski
VP Business Development

Very intriguing. Great way to hit the ground running

Posted:A year ago

#8

So good, I love the idea of OnLive, even playing from the UK on the US servers it's pretty awesome.

Will transform the industry and open up the market.

Posted:A year ago

#9

I'm sure it will be awesome on my 2mb connection!
I hope its not a case of being too early to market and runs out of finance before the infrastructure can catch up.

Edited 1 times. Last edit by Chris Wilks on 11th August 2011 7:19pm

Posted:A year ago

#10

Mary-Sue Challinor
Studying Games Designer Diploma + LVL 3 Diploma in Games and Animation

I'm going to be there on the 24th I hope there will be some left.

Posted:A year ago

#11

@Taylan people have been able to sign up to Onlive from Europe/Canada etc... for quite a few months now. :)

Posted:A year ago

#12

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