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Retail

Blizzard raises $2m for tsunami appeal with virtual pet

Fri 05 Aug 2011 10:23am GMT / 6:23am EDT / 3:23am PDT
RetailDevelopment

Cenarion Hatchling generates $2 million in three months for Red Cross relief effort

Activision Blizzard

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...

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Blizzard has raised $2 million for the Japanese tsunami relief effort with a World Of Warcraft virtual pet.

The Cenarion Hatchling went on sale for $10 in May, with Blizzard pledging 100 per cent of revenue generated before July 31 to the Red Cross provide assistance to victims of the disaster.

"Thanks to the overwhelming generosity of World of Warcraft players around the world," the company said in a statement. "We've raised a total of more than $1.9 million to support the ongoing earthquake and tsunami relief efforts in Japan."

"The community responded by opening up their hearts and wallets wide. Thanks again for your support and for helping to make an impact on the lives of those affected by these events."

The tsunami that struck Japan earlier this year had a considerable impact on the country's games industry, with Sega, Tecmo Koei, Konami, Sony, Nintendo, Namco Bandai and Square Enix all reporting a sharp decline in share prices in its aftermath.

4 Comments

Antony Cain
Lecturer

267 21 0.1
Well done, Blizz!

Posted:2 years ago

#1

Siddartha Denamsetti
Technical Lead Programmer

4 0 0.0
My appreciations to Blizzard for doing some thing so responsible. May more companies take your lead in such aspects. Its a very good step, always helping a suffering is more important than making games just for money profits. Making successful games gives company happy but using money made out of games for such genuine reasons make more people happy.

Posted:2 years ago

#2

Kim Sofer Matthias aka Kim Soma
Director / Producer

24 0 0.0
Wow !

Posted:2 years ago

#3

Robert Aiking
Product Manager

19 3 0.2
"The Cenarion Hatchling went on sale for $10 in May, with Blizzard pledging 100 per cent of revenue generated before July 31 to the Red Cross provide assistance to victims of the disaster."

I suspect much hand shaking went on in Blizzard's Marketing department due to the inevitable, infintely more profitable purchases made by late adopters attempting to look charitable after the publicitiy.

Posted:2 years ago

#4

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