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Blizzard raises $2m for tsunami appeal with virtual pet

Cenarion Hatchling generates $2 million in three months for Red Cross relief effort

Blizzard has raised $2 million for the Japanese tsunami relief effort with a World Of Warcraft virtual pet.

The Cenarion Hatchling went on sale for $10 in May, with Blizzard pledging 100 per cent of revenue generated before July 31 to the Red Cross provide assistance to victims of the disaster.

"Thanks to the overwhelming generosity of World of Warcraft players around the world," the company said in a statement. "We've raised a total of more than $1.9 million to support the ongoing earthquake and tsunami relief efforts in Japan."

"The community responded by opening up their hearts and wallets wide. Thanks again for your support and for helping to make an impact on the lives of those affected by these events."

The tsunami that struck Japan earlier this year had a considerable impact on the country's games industry, with Sega, Tecmo Koei, Konami, Sony, Nintendo, Namco Bandai and Square Enix all reporting a sharp decline in share prices in its aftermath.

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Latest comments (4)

Antony Cain Lecturer in Computer Games Design, Sunderland College5 years ago
Well done, Blizz!
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Sid Video Game Development 5 years ago
My appreciations to Blizzard for doing some thing so responsible. May more companies take your lead in such aspects. Its a very good step, always helping a suffering is more important than making games just for money profits. Making successful games gives company happy but using money made out of games for such genuine reasons make more people happy.
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Soma Content Creator 5 years ago
Wow !
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Show all comments (4)
Robert Aiking Product Manager, InnoGames5 years ago
"The Cenarion Hatchling went on sale for $10 in May, with Blizzard pledging 100 per cent of revenue generated before July 31 to the Red Cross provide assistance to victims of the disaster."

I suspect much hand shaking went on in Blizzard's Marketing department due to the inevitable, infintely more profitable purchases made by late adopters attempting to look charitable after the publicitiy.
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