Iwata issues apology letter over 3DS price drop
Nintendo president apologies to "betrayed" early adopters for "unprecedented" move
Nintendo president Staoru Iwata has issued a personal letter of apology on the company's Japanese website.
The letter, translated by Giant Bomb, explains that while all hardware eventually drops in price, the degree and timing of the 3DS price-cut is "unprecedented" in the history of the company.
"We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginning may feel betrayed and criticise this decision," the letter reads.
"If the software creators and those on the retail side are not confident that the Nintendo 3DS is a worthy successor to the DS and will achieve a similarly broad base, it will be impossible for the 3DS to gain popularity, acquire a wide range of software, and eventually create the product cycle necessary for everyone to be satisfied with the system."
The price drop was prompted by disappointing sales of the system, and a drastic reduction in Nintendo's annual earnings forecast.
Iwata has already accepted responsibility for the company's declining performance, taking a 50 percent pay-cut. Nintendo's directors and executives also reduced their salaries by 20 to 30 percent.
"Those customers who purchased the 3DS at the very beginning are extremely important to us," the letter continues. "We know that there is nothing we can do to completely make up for the feeling that you are being punished for buying the system early."
In a concilliatory gesture, Nintendo has introduced the "Ambassador Programme", which gives 3DS owners 20 free downloadable games from the Nintendo eShop.
I always said since it was announced... At 250$+tax, the 3DS is too expensive. I think the price of 169.99 is still high, but is reasonable for a portable console early in its lifecycle. Its easier to purchase now. I like Nintendo, i like the 3DS but at 250$ it just wasnt worth the purchase. I myself am going to purchase one now. The other thing that hurt the 3DS is the lack of software and to many remakes. Zelda never gets old, but still I wanna see new games and new franchises, Nintendo seems to recycle all there games for every new system. A new mario, Zelda, metroid, Mario Kart, Mario Tennis and so on. So Im excited about kid Icarus. Iwata taking a 50% pay cut and the executives also taking huge cuts, says alot of good things about the company. This price drop and the move to give an incentive to early adopters, was a good move. All they need to do now is produce good games and they have my support.
Edited 1 times. Last edit by Rick Lopez on 3rd August 2011 1:48pm
Posted:A year ago