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comScore: Games Media UK Results, Q2 2011

Mon 25 Jul 2011 12:30pm GMT / 8:30am EDT / 5:30am PDT
OnlineMedia

A complete run-down of the top consumer and trade games media by UK traffic

comScore has released traffic data for calendar Q2 2011 (April - June) and GamesIndustry.biz has compiled a list of the top 20 gaming media websites as defined by UK traffic numbers.

The list below is ordered by Total Unique Visitors, and features specialist sites that primarily offer videogames editorial such as news, reviews or other features.

This table does not indicate absolute rank, but is a comparative list of specific games media outlets. Sites excluded from this listing include content aggregation websites, advertising networks, digital distribution websites, file download sites, official publisher websites, free games sites and cheats sites. A full games site ranking, which would also include all of the above along with videogame editorial sites, is available to purchase from comScore.

Please note that comScore has two methods of measuring traffic to websites. The results for those websites listed as "panel" are derived from comScore's continuously measured consumer panel (sampling), whereas the traffic for websites marked as "unified" is derived from comScore's Unified Digital Measurement, which blends census-level collected data (from javascript embedded in the website by the publisher) with the comScore panel.

At the request of comScore, GamesIndustry.biz will now publish the comScore results on a quarterly basis, with the next article to be published in October 2011 for the calendar Q3 period.

The following table is a list of consumer gaming sites for the period April-June 2011:

Media Methodology Av. UK Monthly Unique Visitors Av. UK Monthly Visits Av. UK Visits per Visitor
IGN.COM Unified 2.19 million 7.55 million 3.4
GAMESPOT.CO.UK Unified 1.7 million 5.6 million 3.3
GAMETRAILERS.COM Unified 582k 2.74 million 4.7
KOTAKU.COM Unified 494k 1.95 million 3.9
EUROGAMER.NET Unified 453k 2.6 million 5.7
GAMESRADAR.COM Unified 405k 947k 2.3
JOYSTIQ.COM Unified 400k 1.7 million 4.3
COMPUTERANDVIDEOGAMES.COM Unified 373k 1.48 million 4.0
1UP.COM Unified 316k 679k 2.1
ESCAPISTMAGAZINE.COM Unified 314k 1.7 million 5.4
GAMEFRONT.COM Unified 314k 844k 2.7
PCGAMER.COM Unified 299k 674k 2.3
UGO.COM Unified 276k 483k 1.7
XBOX360ACHIEVEMENTS.ORG Unified 272k 1.61 million 5.9
G4TV.COM Unified 193k 332k 1.7
GAMESPY.COM Unified 190k 368k 1.9
GAMESPOT.COM Panel 161k 403k 2.5
N4G.COM Panel 148k 431k 2.9
DESTRUCTOID.COM Unified 135k 361k 2.7
GIANTBOMB.COM Panel 123k 355k 2.9

The following table is a list of industry-focused gaming sites for the period April-June 2011:

Media Methodology Av. Monthly Unique Visitors Av. Monthly Visits Av. Visits per Visitor
MCVUK.COM Unified 50k 79k 1.6
GAMESINDUSTRY.BIZ* Unified 28k 137k 4.9
DEVELOP-ONLINE.NET Unified 21k 33k 1.5
GAMASUTRA.COM Unified 20k 23k 1.1

* Content is available to registered users only.

All data is (c) comScore Media Metrix 2011, and is reproduced with permission. For more information on using comScore or to purchase access to the monthly data please contact Colin Burrows.

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