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500 million connected TVs to be sold by 2015

Mon 11 Jul 2011 7:53am GMT / 3:53am EDT / 12:53am PDT
Emerging MarketsHardware

A new DisplaySearch report forecasts rapid worldwide growth for smart TVs

A new report from DisplaySearch research indicates a bright future for connected TV manufacturers.

According to the DisplaySearch Q2 '11 Quarterly TV Design and Features Report , more than 25 per cent of flat-panel TVs shipped this year will feature some form of internet connectivity. By 2015, that number will grow to 138 million units - around 47 percent of the flat-panel market - with a total of 500 million units sold.

North America, Western Europe and China will be the highest consumers of connected TVs, but the report shows growth in every region except Japan. Beyond 2015, growth will be driven by the Indian government's decision to switch from analog to DVB-T2 digital broadcasting.

"The adoption of connected TV is not just taking place in developed regions" said Paul Gray, DisplaySearch Director of TV Electronics Research. "Emerging markets often have good broadband services, and there is a thirst from consumers to get the best content available."

Of the 138 million units shipped in 2015, more than 98 million will have 802.11 wireless networking built-in, which will allow networking with other connected devices in the home.

"WiFi technologies are the foundation of smart TVs," added Gray. "We expect that in 2015, 35% of 46 inch or larger TVs in North America will be smart TVs, defined as having the following capabilities: able to retrieve content from the internet without the restrictions of a portal; intelligent search and recommendations; upgradeable by its owner; and able to network seamlessly with other devices in the home."

The report's findings will be gladly received by streaming services like Onlive, which regard integration into smart TVs as an essential compenent of their future strategy.

3 Comments

Andrew Goodchild
Studying development

1,199 317 0.3
But what percentage will have the capability becuase it happens to come with the TV, unaware that it even has the function. Out of interest, I wonder how many people have sky boxes connected to their TVs with RF cables because that's what they've always done (my parents can't be the only ones).
So many connected TVs is a good sign of potential market size for services, but just becuase a TV has the feature, that's not to say the owner will know what to do with it.

Posted:2 years ago

#1
That is very true, I've seen stats about connected bluray players that were quite shocking (below 40% were actually using the connection at least once). Myself I have both, and never really use them, browsing anything with a remote proves to be a pain in the bum and the content available is hardly worth the pain.

Posted:2 years ago

#2

Greg Wilcox
Creator, Destroy All Fanboys!

1,993 902 0.5
^+100 Andrew. I'm surprised RF boxes haven't been "outlawed" or rendered obsolete through some high-pressure TV spots in some countries just to get people to rush out and grab more expensive setups.

Add to that the usual problems associated with any new tech and the fact that the Smartest TV is at the end of the day only as smart as the person who can understand the manual. Are people buying these damn TV's because they KNOW they're Smart or because of a salesperson's shilling them on the idea that Smart is the way to go? I also wonder if 3D (which is highly OVERRATED and needless for casual TV viewing) will be a part of this new Smartness being force-fed to consumers over the next few years.

All I'll say is the day any WiFi TV service goes down because of a natural disaster, hacking or some service issues is the day you'll see a lot of people throwing fits (and TV's out the nearest window) simultaneously...

Posted:2 years ago

#3

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