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TIGA named Trade Association of the Year

Fri 08 Jul 2011 9:48am GMT / 5:48am EDT / 2:48am PDT
TIGA NewsEvents

Wins four awards at Trade Association Forum Best Practice event

TIGA

TIGA is the trade association representing the UK’s games industry. The majority of our members are...

tiga.org

TIGA scored four awards at the Trade Association Forum Best Practice Award last night, including Trade Association of the Year 2011, Annual Report of the Year Award and Commercial Initiative Award.

Richard Wilson, CEO of TIGA, was also honoured with the Leadership Award.

"It is a privilege to serve as TIGA CEO and I am grateful to the TIGA board for enabling me to serve our ambitious, dynamic, and exciting organisation," said Wilson on his award.

“TIGA is intent on building an enduring organisation, the best in its field, one which improves year on year, to benefit the UK games industry and the wider economy. We are therefore absolutely thrilled to have been nominated for these awards and to have won four."

TIGA also won Trade Association of the Year in 2010, and the repeat performance is a first for the awards. This year the association was shortlisted in seven categories, as well as two special awards.

“We are developing TIGA into a tenacious, innovative, growing and ambitious organisation in order to advance the interests of games developers and developer-publishers and to achieve our vision of making the UK the best place in the world to do games business," added TIGA chairman and CEO Jason Kingsley.

"Winning four awards at the Trade Association Forum’s Best Practice Awards is a stunning achievement and confirms that TIGA is on track to achieve its ambitious goals."

TIGA is a trade association representing the UK games industry, and campaigns on important issues like games tax relief. In May the association appointed five new board members, including Mark Webley of Lionhead and Crytek UK managing director Karl Hilton.

13 Comments

Well done to Richard and the team.

Posted:3 years ago

#1
Well done indeed.

Cumulatively, all the game related associations will help improve UKs "brand awareness" and presence

Posted:3 years ago

#2

Alex Wright-Manning
Talent Acquisition Manager

172 2 0.0
Congratulations to all at TIGA. A positive step for the profile of the industry.

Now how abut that games industry trade union guys?

Posted:3 years ago

#3
Would the publisher-developers go for a game trade union you reckon?

Posted:3 years ago

#4

Alex Wright-Manning
Talent Acquisition Manager

172 2 0.0
I don't know Chee; that'd be a real internal conflict of interest right there! Ultimately, for an industry that relies so heavily on unpaid overtime, I seriously doubt that the majority of the business end of the games industry would be particularly keen on it. But let's be honest, when has any industry been behind any initiative that empowers their workers?

When you have horror stories like the recent revelations at Team Bondi - that as stated in another story on GI.biz today, aren't being met with too much in the way of surprise by the rest of the industry - then you have to think that surely it would be in everyone's best interests to have something more concrete laid down in regards to employees welfare, and the powers to uphold it.

Without the people that create all these amazing products, there would be no industry for publishers or developers to profit from. I'm not talking industrial action, strikes or marches, just a body that industry professionals can rely on to work in their interests and not those of the money men.

Without veering too heavily into Citizen Smith territory, there's a real need for this. As much as TIGA do sterling work, their statement regarding their investigation into the events at Team Bondi is well meaning, but ultimately they don't have any powers to sanction the studio, so there's nothing to stop this happening all over again. What good is a 'Tiga' without any teeth?

Posted:3 years ago

#5
A trade union won't work in games here. The industry's struggling as it is when it comes to attracting investment here, without making the situation even more unattractive. I'm a big believer in unions and workers' rights, but a classic knowledge based industry - in a high cost location - is the worst possible candidate for a trade union movement.

Alex, re TIGA, you mean IGDA? Otherwise I'm not sure how TIGA can have any say really over an Australian studio - I might be missing something though.

There is definitely a working culture issue where crunch is so common etc, but I'd have thought that a better way to address that, than setting up a union, would be a concerted campaign by TIGA to educate studios on how insane working hours or practices benefit no one, and how those working practices are counter productive in leading to lower morale, decreased productivity and an increase in staff turnover. With real vision, commitment and leadership from the TIGA board, I'm sure that could be successful.

I'd avoid unions though - great idea in principle, but in practice they'd either be so toothless as to be ignored, or so powerful as to scare investors off.

Posted:3 years ago

#6
It is possible, that we can adopt a pro blog (anonymous name and shame) and social media eg. facebook group about semi dodgy working practices, that ultimately applies so much pressure that they are forced to improve. And thus, no fees to pay, no kowtow-ing to anyone in particular (except general industry pressure) and a way to promote whistleblowing if required.

It is possible to self regulate and promote better working practices (some folks would only be too happy to bang on the drum of great working environment, blah blah which is fine) and through word of mouth develop happy thriving companies which have higher staff retention.

Posted:3 years ago

#7
The chaos engine (sort of) already does that Chee:)

Posted:3 years ago

#8

Alex Wright-Manning
Talent Acquisition Manager

172 2 0.0
Yes Fran, slip of the mind there. Bloody acronyms! :)

I realise a union would be extremely difficult to justify from a commercial perspective in today's climate, but I think it's a pretty sad state of affairs that the UK has become so unattractive from an investment perspective that workers rights have to play second fiddle. Unions haven't harmed the film industry here particularly, but then I suppose you can look to the tax breaks that the industry enjoys here as a counter balance.

I'm all for increased education for studios, if they weren't already aware of these points anyway. The problem is, as much as studios don't care to admit it, that crunch is very often factored into production timelines. Independent studios will bend over backwards to secure publishing deals, so will often quote unrealistic development lifecycles to make their pitch more attractive to publishers.

As sad as I am to say it, I have no doubt a union would be very difficult to establish without some knock on effect. That said, you can't make an omelette without breaking a few eggs. Perhaps the long mooted tax breaks would open the door for the establishment of this sort of trade union, but that's a different story altogether...

Posted:3 years ago

#9
I think BECTU is the only real union here for entertainment professionals. They tried to get into games a few years ago, but I think there was a pretty hostile response. At least, that's what I seem to remember.

Unfortunately, I fear the tax breaks are well and truly off the agenda - at least in the current Parliament. My impression is the treasury's just not interested.

It's a bit like drink driving. Everyone knew it was wrong anyway, but until the TV campaign there was little real comprehension of the effects of it and there was no real social social stigma attached to it. I'm sure if TIGA really grasped the issue they could make progress.

Time will tell.

Posted:3 years ago

#10

Alex Wright-Manning
Talent Acquisition Manager

172 2 0.0
It's not surprising that BECTU didn't have much luck, given the way that the industry works. Can you imagine what the Screen Actors Guild or the Writers Guild of America would have to say if they were shown details of the goings on at Team Bondi?! They'd have their members out of there in a shot! I actually have a contact at the SAG, I might run this past him and see what action they'd advise if they came across a similar situation in the film industry. Might be interesting to hear a recognised body's take on it.

Posted:3 years ago

#11
Well, seeing as there are only so few independent studios, nevertheless there are a range of greenshoot studios that can in time prove to be some rock solid quality developers and places to aspire to work within.

In addition, these studios having being formed out of the chaos of being let go by big publishers, there will be a range of anecdotal experience to want to aspire to do better on their own terms, and with hindsight/luck become the future cheerleaders of this industry. Tax incentives, breaks or not. We just need a collective wedge to give the government a nice big wedge and reality wake up call.

Afterall, UK is a majority service based industry with dwindling old manufacturing tech, but new high tech manufacturing industry. Games could really fill its coffers and be a leading country in interactive media and technology. Thats a more acceptable way to sell it to the govt (although osborn and cameron are probably too busy fending off the quagmire of NOTW issues)

Posted:3 years ago

#12
Chee, I just don't see it happening. It's been sold to **** to the government, so to speak, and they've not bitten - I don't see that changing. Watch them express an interest in it in the run up to the next election though.

Posted:3 years ago

#13

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