Sega and Electronic Arts have announced a new deal that will allow Sega to distribute EA titles in Japan.
According to Andriasang, EA hopes the move will extend its reach in the country. The partnership will begin with retail orders for Grasshopper Manufacture's Shadows Of The Damned, and by August all EA games will be distributed by Sega in Japan.
After the announcement Sega Sammy saw a 3 per cent rise on the Japanese stock market.
New IP Shadows Of The Damned went on sale in the UK June 24 and achieved good review scores, but disappointing sales, failing to break into the sales chart top thirty in its first week.