Close
Report Comment to a Moderator Our Moderators review all comments for abusive and offensive language, and ensure comments are from Verified Users only.
Please report a comment only if you feel it requires our urgent attention.
I understand, report it. Cancel

Retail

Digital gamers purchase more games than core

Tue 28 Jun 2011 7:31am GMT / 3:31am EDT / 12:31am PDT
Retail

NPD report suggests one third of all content now acquired digitally in US

Customers on digital devices acquire more games than any other kind of gamer, according to a new report from NPD looking at current buying trends in the US.

The report found that 'digital gamers' - those playing games on devices where content is obtained primarily via digital download - acquire an average of 5.9 new games every three months. This compares to just 5.4 amongst core gamers.

Core gamers do play more than digital gamers, but the difference is not as marked as might be expected, at 18 hours per week to 16.

The core still represent the single biggest block of gamers, at 23 per cent, but even this is almost equal to 'family and kid gamers' at 22 per cent and "avid and light PC gamers" at 15 per cent.

NPD suggests that amongst all gamers more than one third of all game content is now acquired digitally, whether via consoles, PCs, smartphones or other media devices.

"The name of the game in 2011 seems to be choice. Gamers are increasingly branching out to methods of play other than those that the industry has traditionally expected them to use," said NPD analyst Anita Frazier.

"Fuelled by the growth of smartphones and new tablet devices, mobile gaming continues to accelerate, and what a game is and what it means to be a gamer is evolving, reflecting the rapid nature of change within the industry."

3 Comments

John Bye Senior Game Designer, Future Games of London

481 451 0.9
"Customers on digital devices acquire more games than any other kind of gamer"

Given that their definition of digital devices basically means smartphones and tablets, that's no surprise. Most such games are much, much cheaper than core games, or even completely free, particularly on Android. I've got tons of games on my Android phone that I've "acquired" digitally, and probably three quarters of them I haven't played at all yet.

Posted:3 years ago

#1
Well if the Comparison would have been on the basis of revenue generated from console gaming and Digial Download gaming...Console gaming would have been far much ahead...The ultimate destination for any company is to generate revenue...Such comparison must have made more sense...

Posted:3 years ago

#2

James Prendergast Research Chemist

735 432 0.6
Heh.... Definitely, revenue-wise it's a different ballgame.

I must be an outlier then because my 3-month average game buying is at 9.5.... and i doubt that those 9.5 games were less than four times the cost of the equivalent number of cheap mobile digital downloads.

Posted:3 years ago

#3

Login or register to post

Take part in the GamesIndustry community

Register now