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Retail

Zumba Fitness dominates UK chart in 31st week

Mon 27 Jun 2011 8:48am GMT / 4:48am EDT / 1:48am PDT
Retail

Majesco title outsells 2nd, 3rd and 4th combined as Shadows of the Damned debuts in 31st

Majesco's Zumba Fitness has retained the top spot in the UK chart in week of few new releases which sees L.A. Noire retake second and Duke Nukem slip to eighth.

F.E.A.R. 3 is the only new top ten entry at third, whilst EA's first game from Grasshopper Manufacture, Shadows of the Damned only manages a chart position of 31 in its opening week. Transformers: Dark of the Moon manages 17th on its debut.

Zumba Fitness' reign continues thanks to a 33 per cent increase in sales this week, meaning that the health title outsells its three closest competitors combined. Zumba Fitness has been in the chart 31 weeks.

Elsewhere, several titles, including Dirt 3, LEGO Pirates of the Caribbean and L.A. Noire managed to gain places despite sales dips. The Legend of Zelda: Ocarina of Time 3D took a 69 per cent sales hit and dropped to sixth from second.

Last Week This Week Title
1 1 Zumba Fitness
4 2 L.A. Noire
New Entry 3 F.E.A.R. 3
7 4 DiRT 3
6 5 LEGO Pirates of the Caribbean
2 6 The Legend of Zelda: Ocarina of Time 3D
10 7 FIFA 11
3 8 Duke Nukem Forever
5 9 Brink
28 10 Top Spin 4
8 11 inFamous 2
19 12 Crysis 2
23 13 Assassin's Creed Brotherhood
9 14 Dungeon Siege III
14 15 Wii Sports Resort
16 16 Tiger Woods PGA 12
New Entry 17 Transformers: Dark of the Moon
15 18 LEGO Star Wars III: The Clone Wars
17 19 Portal 2
35 20 Virtua Tennis 2

6 Comments

Stephen Woollard
Online Infrastructure Specialist

146 71 0.5
How many Zumba boxes are already gathering dust under beds, sofas or in the back of wardrobes already?

Speculate...

Posted:3 years ago

#1

Terence Gage
Freelance writer

1,288 120 0.1
A shame to see Shadows of the Damned place so low, although not entirely unexpected given its outlandish nature and presentation.

Posted:3 years ago

#2

Neil Alphonso
Lead Designer

48 17 0.4
I noticed a huge new TV advertising push for Zumba recently, so the sales are no surprise... and they can legitimately show incredibly fit females in their adverts. They're operating more closely to the rules of fitness marketing than console gaming.

Posted:3 years ago

#3

Daniel Hughes
Studying PhD Literary Modernism

436 496 1.1
Neil, I think they've taken some cues from Nintendo's various Wii Fit marketing sprees, and we all know how absurdly successful that was--it won't be long before we see a middle aged everyday woman thanking Zumba Fitness for giving her the time to exercise and enjoy herself every day and helping her to lose x amount of weight ever since she started using it.

Posted:3 years ago

#4
Virtua Tennis 2?

Posted:3 years ago

#5

Marie-Anne Soetje
Community Manager

2 0 0.0
pfft, have you seen the Zumba fitness videos? They're catchy! Honestly I didn't know there was a game for it, but the TV add program has been in every damn pub I've been at lately. Running on loop...brainwashing!!!! Anyways, the marketing was really cool for a fitness program. Everyone wishes they could dance sexy Latin dance and everyone wants to be good looking, and fit...they packaged it all together and are selling it through all medium available to them. Good on Zumba. And 31 weeks in a row is not "boxes dusting up", that's word to mouth between players who liked it.

Posted:3 years ago

#6

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