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Two million sign up for Call Of Duty: Elite beta

Tue 14 Jun 2011 8:15am GMT / 4:15am EDT / 1:15am PDT
Publishing

Shooter's subscription service attracts massive response

Activision Blizzard

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...

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Activision Publishing

Activision, Inc. is a leading international publisher of interactive entertainment software products....

activision.com

Two million gamers have registered for the Call Of Duty: Elite beta in just two weeks.

Dan Amrich, journalist turned Activision social media manager, announced the news on his blog One Of Swords, and despite the large numbers already signed up, encouraged more gamers to register.

"Two million volunteers among 30 million Call of Duty players is a small amount. More would be even better," he said. The live beta will begin on July 14.

Elite, a new service for the successful Call Of Duty franchise developed by Beachhead, is currently confirmed for both Modern Warfare 3 and Black Ops. It will offer both free and paid for content to subscribers, including stat tracking, early access to DLC packs and social networking services.

The response suggests that initial concern from gamers over charges for extra content hasn't affected interest in the product. Activision has yet to announce pricing details for the full service, which launches alongside the release of Modern Warfare 3 on November 11.

13 Comments

Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College

294 27 0.1
Perhaps the lack of beta sign ups is that paying customers are voting with their feet in advance...just a thought for Mr Kotick

Posted:3 years ago

#1

Klaus Preisinger Freelance Writing

1,160 1,228 1.1
That is a free beta, if it retains 20% of its users when it goes live, it will be a lot. On the other hand, there are probably a lot of sign-ups still to come.

Posted:3 years ago

#2

Stephen Woollard Online Infrastructure Specialist, Electronic Arts

146 71 0.5
"It will offer both free and paid for content to subscribers, including stat tracking, early access to DLC packs and social networking services."

So you pay to get early access to DLC you've also got to pay for.

What is it they say about a fool and his money...? :-)

Personally I wouldn't touch it with a ten foot cattle prod, but if Activision can pull it off, good luck to them.

Posted:3 years ago

#3

Loris Rio Marketing Assistant, Riot Games

4 1 0.3
Oh my god if players accept to pay for that....good job Activision, if it works it's brilliant, but as a gamer/consumer I am so ashamed of my fellow gamers....if it's a success, it may be the end of "almost" free multiplayer as we know it... and then the same gamers will grunt about how it was better before...sometimes I don't get the majority... but it seems that Activision does!

Posted:3 years ago

#4

Daniel Vardy Studying HND IT, De Montfort University

90 1 0.0
@Loris

I have been ashamed of my 'fellow' gamers for years. Mainly for accepting the same rubbish all the time and allowing some developers/publishers to take advantage. I honestly think we have already had the glory years of PC gaming which ended some time in late 2004.

Posted:3 years ago

#5

Lewis Brown Snr Sourcer/Recruiter, Electronic Arts

203 57 0.3
If Activision do end up making this the beginning of more costs coming in around multiplayer play they are really at risk of damaging the strength of the Brand and the hold it has currently. COD is the historical market leader but there are plenty of good and very viable competitors but its the fact friends play COD online together, it wouldnt take much for one or 2 to move and the rest will follow especially if cost comes into it.

Posted:3 years ago

#6
I hope this is a complete and utter failure....Or the model will become standard....Not that I really care about the Stat Tracking and Early access to DLC..... Those are the biggest selling points? Then this service already has issues.

Posted:3 years ago

#7

Mike Wells Writer

62 29 0.5
Unfortunately your performance (certainly on Xbox Live) is so dependent on how laggy the game is that your stats are meaningless. Perhaps Activision should focus on sorting that out first rather than build on weak foundations.

Posted:3 years ago

#8

Graham Simpson Tea boy, Collins Stewart

219 7 0.0
Playing devils advocate this could revolutionize online gaming. Let's have this conversation again in 12 months. Of there will always be ATVI haters.

Posted:3 years ago

#9

Kenneth Mcmorran Studying Game Art and Animation, University of Abertay Dundee

16 0 0.0
So you pay 40 quid for the game then you pay a rolling subscription for a bunch of ridiculously useless addons like "i can haz post on FB that says you killed dat shit". Sorry but like a previous poster said I am truly ashamed at those stupid enough that they are contributing to a future where every inch of the multiplayer experience will cost. Fair enough its a choice but for how long? How long before the 'free' features become more and more sparse to the point where sure there is a free service but its so limited you have no choice but to cough up for subscription? It is companies like Activision that have really put me off thinking about a job in the games industry, mo'money mo'fools.

Posted:3 years ago

#10

Jeremy Meyer Entertainment Columnist

3 0 0.0
Well here is my question and that is how many signed up while waiting in line at E3 2011? I know that I did as well as the 40 people in line with me.

Posted:3 years ago

#11

Curt Sampson Sofware Developer

596 360 0.6
Kenneth,

...then you pay a rolling subscription for a bunch of ridiculously useless addons like "i can haz post on FB that says you killed dat shit". Sorry but like a previous poster said I am truly ashamed at those stupid enough that they are contributing...

It appears a fair number of people feel as if they might enjoy these extra features, and find them worth paying for. If you think those people are "stupid" for enjoying something you don't, well, you're always welcome to your opinion, but that kind of attitude ("our customers are stupid") is not good for the games industry.

I personally don't want to see this industry turn back in to a niche industry; I think that the expansion in the quantity and variety of games, even if many of them are not to my particular taste, has produced things I do like that I wouldn't otherwise have got.

And if some people are willing to pay for game add-ons that you think are stupid, keep in mind that they're doing you a favour by contributing more than you to the overall development cost of a game that you're playing: in other words, they're subsidising you. How can you complain about that?

How long before the 'free' features become more and more sparse to the point where sure there is a free service but its so limited you have no choice but to cough up for subscription?

We've already had this for ages with Xbox live: the free portion of that service is useful only for a few minor social aspects, as well as allowing you to buy things.

Posted:3 years ago

#12

Graham Simpson Tea boy, Collins Stewart

219 7 0.0
Well said Curt. For once I feel the need to add no more.

Posted:3 years ago

#13

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