Nintendo's share price has hit its lowest value in five years following the unveiling of the Wii U device.
That's according to Bloomberg, which noted a 7.5 per cent drop in the price to ¥16,610 (around £125). More than 1.67 million shares changed hands yesterday, compared to the daily average of 724,000.
"There were high expectations from the new version of the Wii and this fell far short," said analyst Yusuke Tsunoda.
"People had expected to see something more at a big event like the E3, but there wasn't really anything more than what's already reported."
Nintendo stocks had already taken a blow earlier this year, when concerns over supply of the 3DS and the impact of the Japanese earthquakes made investors cautious, pushing stock to its lowest in two years.