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Iwata: Wii U likely to cost more than ¥20,000

Price converts directly to $250 or £150, but will Nintendo inflate cost in Europe?

Nintendo president Satoru Iwata has reportedly told Japanese newspaper Nikkei that the new Wii U console will "likely" be more than ¥20,000 when it launches in Japan.

That price, translated and reported by Bloomberg in a longer piece on the console, would convert to more than $250 or £150.

The Wii was initially retailed at ¥25,000 in Japan, $249.99 in the US and £179.99 in the UK, a price point which put it below that of its competitors - a factor considered important to its success.

However, the recently launched 3DS saw a less direct price conversion, with the ¥25,000 Japanese launch translating to $249.99 in the US but £229.99 in the UK and €249.99 in Europe.

What the final cost of the console will be in any territory remains moot, but interest remains in whether Nintendo will factor in the strength of the Yen against the pound and Euro in calculating its prices.

Retail laws prevent Nintendo from issuing a static RRP for its hardware, but there will be a standard cost to shops, who will also have to absorb a fair amount of the UK's stringent 20 per cent VAT rate in order to remain competitive.

As the disparate offers for 3DS in the UK illustrated, there is some leeway in setting that profit margin, but how much of the cost the retail sector can absorb remains to be seen.

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Latest comments (9)

Antony Cain Lecturer in Computer Games Design, Sunderland College5 years ago
Is that likely to be console + 1 new controller? That doesn't sound half as steep as I imagined.
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Andrew Goodchild Studying development, Train2Game5 years ago
Anthon. It says MORE than ¥20,000, not how much more than. Tat means it could be ¥21,000, or ¥25,000, but doesn't rule out ¥50,000. So essentially it tels you nothing except that it won't launch cheaper than the Wii did.
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Antony Cain Lecturer in Computer Games Design, Sunderland College5 years ago
There's no concrete range, you're right, but I was thinking £100-200 purely for the controller (considering tablet prices). Add a next-gen console on top of that and I was fearing an "at least" of around £350. There's hope ;)
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Show all comments (9)
Tony Johns5 years ago
I would be thinking around the $300 or $400 USD mark should be more accurate. Considering that the tablet can be expensive when it comes to drawing techniques.
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Rick Lopez Illustrator, Graphic Designer 5 years ago
If they can get this console out the door at around 250$ - 300$. I am sold. i am completely getting one on day 1. But if we are gonna see the hardware price race of the previosue generation 400$ - 600$... then i will sit back and wait. Anything above 300$ is pushing it for me.
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Rodney Smith Developer 5 years ago
By the time it's released you will be getting ps3's and xboxes for almost free
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Haven Tso Web-based Game Reviewer 5 years ago
Probably Nintendo learnt it the hard way with 3DS now that it even lags behind PSP in sales. It will be unwise for them to put out another overpriced console when PS3 and 360 are coming down in price quick and I'm sure Sony and Microsoft will try to snipe the price point right before Wii U is released.
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Jeremy Robinson Quality Assurance, eyecon5 years ago
I find that to be a competitive price considering what other consoles cost today. Plus, the way the dollar is going it will only cost us Aussies $200 :-)
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Brandon Jaquez5 years ago
I say $350-$450 for WiiU.
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