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Iwata: Wii U likely to cost more than 20,000

Wed 08 Jun 2011 12:37pm GMT / 8:37am EDT / 5:37am PDT
PeopleHardwarePublishing

Price converts directly to $250 or 150, but will Nintendo inflate cost in Europe?

Nintendo president Satoru Iwata has reportedly told Japanese newspaper Nikkei that the new Wii U console will "likely" be more than 20,000 when it launches in Japan.

That price, translated and reported by Bloomberg in a longer piece on the console, would convert to more than $250 or 150.

The Wii was initially retailed at 25,000 in Japan, $249.99 in the US and 179.99 in the UK, a price point which put it below that of its competitors - a factor considered important to its success.

However, the recently launched 3DS saw a less direct price conversion, with the 25,000 Japanese launch translating to $249.99 in the US but 229.99 in the UK and 249.99 in Europe.

What the final cost of the console will be in any territory remains moot, but interest remains in whether Nintendo will factor in the strength of the Yen against the pound and Euro in calculating its prices.

Retail laws prevent Nintendo from issuing a static RRP for its hardware, but there will be a standard cost to shops, who will also have to absorb a fair amount of the UK's stringent 20 per cent VAT rate in order to remain competitive.

As the disparate offers for 3DS in the UK illustrated, there is some leeway in setting that profit margin, but how much of the cost the retail sector can absorb remains to be seen.

9 Comments

Antony Cain Lecturer, Wakefield College

263 21 0.1
Is that likely to be console + 1 new controller? That doesn't sound half as steep as I imagined.

Posted:3 years ago

#1

Andrew Goodchild Studying development, Train2Game

1,255 421 0.3
Anthon. It says MORE than 20,000, not how much more than. Tat means it could be 21,000, or 25,000, but doesn't rule out 50,000. So essentially it tels you nothing except that it won't launch cheaper than the Wii did.

Posted:3 years ago

#2

Antony Cain Lecturer, Wakefield College

263 21 0.1
There's no concrete range, you're right, but I was thinking 100-200 purely for the controller (considering tablet prices). Add a next-gen console on top of that and I was fearing an "at least" of around 350. There's hope ;)

Posted:3 years ago

#3

Tony Johns

520 12 0.0
I would be thinking around the $300 or $400 USD mark should be more accurate. Considering that the tablet can be expensive when it comes to drawing techniques.

Posted:3 years ago

#4

Rick Lopez Illustrator, Graphic Designer

1,269 941 0.7
If they can get this console out the door at around 250$ - 300$. I am sold. i am completely getting one on day 1. But if we are gonna see the hardware price race of the previosue generation 400$ - 600$... then i will sit back and wait. Anything above 300$ is pushing it for me.

Posted:3 years ago

#5

Rodney Smith Developer

81 40 0.5
By the time it's released you will be getting ps3's and xboxes for almost free

Posted:3 years ago

#6

Haven Tso Web-based Game Reviewer

259 12 0.0
Probably Nintendo learnt it the hard way with 3DS now that it even lags behind PSP in sales. It will be unwise for them to put out another overpriced console when PS3 and 360 are coming down in price quick and I'm sure Sony and Microsoft will try to snipe the price point right before Wii U is released.

Posted:3 years ago

#7

Jeremy Robinson Quality Assurance, eyecon

7 1 0.1
I find that to be a competitive price considering what other consoles cost today. Plus, the way the dollar is going it will only cost us Aussies $200 :-)

Posted:3 years ago

#8

Brandon Jaquez

12 2 0.2
I say $350-$450 for WiiU.

Posted:3 years ago

#9

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