Microsoft's impending pre-E3 conference may feature the unveiling of a television streaming service, according to press rumours.
'Xbox LIVE Diamond' is alleged to be the name of a new IPTV service for the US, with whispers also suggesting it would entail a subscription fee.
Claimed an unnamed source to WinRumours, "Microsoft is currently in last minute negotiations to secure the necessary agreements in time. Apple is in a similar position, speaking to several media groups ahead of its iCloud announcement on Monday."
Gameplaytoday also claimed to have heard of Diamond's existence, and that November 15 may be its launch date.
An Xbox IPTV service has long been rumoured, previously under the codename Project Orapa (referring to an African diamond-mining town).
Microsoft already offers an IPTV service of sorts in the UK, but to Sky customers only. The Diamond whispers currently bear no mention of the new service reaching other territories.
The Microsoft press conference, potentially with the Diamond reveal and also a new Halo title if other prevalent rumours hold water, starts at 6.00PM CET tonight.