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Sub 100 Wii available at retail now in UK

Game, Gamestation and Asda lower prices following Nintendo guidance

Several retailers have dropped in-store Wii prices to less than 100 for the first time, following Nintendo lowering the guidance price for the console to 130.

Gamestation, Game and Asda are all selling the hardware for 99 from today, bundled with either Mario Kart or Wii Sports Resort.

Earlier this month, Nintendo dropped the trade price for the hardware to 130 - but EU laws prevent the company from setting a firm RRP. Several retailers have now undercut that price, with online and in-store offerings from 99 upwards.

Tesco are selling the bundle for 109, HMV for 114.99 and ShopTo and Play.com for 119.99.

Previously, 100 has represented something of a psychological barrier to console pricing, often triggering a sales surge once broken.

Also available from today is a range of classic Wii titles offered at the budget price of 19.99 - a range including Wii Sports, WarioWare: Smooth Moves, Mario Strikers: Charged Football and Animal Crossing: Let's Go to the City.

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Latest comments (2)

Joe Winkler trained retail salesman, Expert5 years ago
The official price drop has taken place in Germany aswell. The Saturn/Media AG has already lowered the new price by 10 . So the Mario Kart Bundle is on the shelf for 139 . Most other Retailers compete with Media Markt and put the same pricetag on the console.
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Adam Campbell Studying Games Technology, City University London5 years ago
The unit was overpriced and a rip-off for years, especially in the PAL regions. I guess this was inevitable on news of a brand new console..
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