Several retailers have dropped in-store Wii prices to less than £100 for the first time, following Nintendo lowering the guidance price for the console to £130.
Earlier this month, Nintendo dropped the trade price for the hardware to £130 - but EU laws prevent the company from setting a firm RRP. Several retailers have now undercut that price, with online and in-store offerings from £99 upwards.
Tesco are selling the bundle for £109, HMV for £114.99 and ShopTo and Play.com for £119.99.
Previously, £100 has represented something of a psychological barrier to console pricing, often triggering a sales surge once broken.
Also available from today is a range of classic Wii titles offered at the budget price of £19.99 - a range including Wii Sports, WarioWare: Smooth Moves, Mario Strikers: Charged Football and Animal Crossing: Let's Go to the City.