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THQ "crushed the competition" with Homefront

Wed 18 May 2011 8:09am GMT / 4:09am EDT / 1:09am PDT
BusinessPublishing

Farrell says publishers are envious of forthcoming portfolio

Homefront publisher THQ has said that its most recent first-person shooter deified detractors and "crushed the competition" when it was released earlier this year.

Hitting shelves in the same release window as People Can Fly's Bulletstorm and Crytek's Crysis 2, the game was the best-selling title during March in the US, shipping 2.6 million units by the end of the month.

"We had the top selling game in March with Homefront. There was a time, 'Oh my gosh, THQ! You're launching Homefront in March. It's so crowded. You've got Crisis, you've got dadadadada...' We were number one. We crushed the competition here and in the UK and in other markets that we track," Farrell told our sister site IndustryGamers.

Farrell insisted that THQ can stand should to shoulder with the biggest publishers in the business and claimed that competitors are envious of the publisher's portfolio.

"Our goal is to have great products, pick our spots, where we can compete and win. We talked about how we're going to do that with Saints Row: The Third later this year. So it's picking your spots, having great games from great creators, and it's not about numbers of products - it's about bringing great products to market, marketing them as we did with Homefront and as we intend to do with the rest of these games. So when we can compete, we win."

"We undertook a brand new strategy two years ago and turned the company around in 2010," he added. "Last year was kind of the quiet year for us, we didn't release a lot of products, and now we've got a pipeline that I think our competitors would be envious of. So I'm a competitor, I love to compete, and we intend to compete and win."

16 Comments

Liam Wong

13 0 0.0
What's Crisis?

Posted:3 years ago

#1

Joe Winkler trained retail salesman, Expert

171 4 0.0
@Liam
Maybe it's the new Cold of Beauty?

Now honestly: The setting of Homefront and the story aren't that bad after all. But seeing a 4 and half hours single player game like homefront winning against a "full" SP game like Cry(i)sis is unusual. Congrats to the succes though.

Posted:3 years ago

#2

Stephen Woollard Online Infrastructure Specialist, Electronic Arts

146 71 0.5
Deified detractors? It made gods out of them...?

Sorry, couldn't resist :-)

Posted:3 years ago

#3
Errr, surely this is a bit of chest beating that taken slightly out of context?

Posted:3 years ago

#4

Lewis Brown Snr Sourcer/Recruiter, Electronic Arts

199 56 0.3
I think he may have got carried away, it was a good start but its but quite such a big deal as he making out...if were getting Cold Of Beauty whens Bottlefued 3 coming out? Anymore? maybe COD of War, Rad Company 3....Ill get my coat.......

Posted:3 years ago

#5

Terence Gage Freelance writer

1,288 120 0.1
"Rad Company 3"

I'm totally taking that as confirmation that BF:BC3 is in development, you realise! ;)

Posted:3 years ago

#6

Abel Oroz Art Director / Artist

16 0 0.0
I'm afraid that only proves that marketing budget and copycatting the trendy niche are effectively more important than quality in influencing sales - which makes me very sad and disappointed about the game industry. I wonder how many of the people who bought Homefront are satisfied enough to, say, buy the obvious sequel in development.

Posted:3 years ago

#7

Andrew Goodchild Studying development, Train2Game

1,254 421 0.3
he didn't mention the bit about how they rewarded kaos for the success with a nice box of layoffs.

Posted:3 years ago

#8

Sergei Klimov Director of Publishing & Business Development, Snowbird Studios

18 0 0.0
"Hitting shelves in the same release window as People Can Fly's Bulletstorm and Crytek's Crysis 2, the game was the best-selling title during March in the US, shipping 2.6 million units by the end of the month."

Metacritic PC/X360/PS3 -

Homefront 70/70/69
Crysis 2 86/84/85
Bulletstorm 82/84/84

I read this as THQ doing a good job on choosing the setting, and the title, but doing a bad job delivering quality content. In terms of serialized success, aka "happy returning customers", Homefront looks like the loser among the three products Farrell compares.

Posted:3 years ago

#9

Sergei Klimov Director of Publishing & Business Development, Snowbird Studios

18 0 0.0
moreover, here's user scores from Metacritic PC/X360/PS3 -

Homefront 5.7/6.0/5.2
Crysis 2 6.4/7.6/6.1
Bulletstorm 7.3/7.4/7.6

This is based on a few hundred scores, and it looks like the highest for Homefront is still below the worst for any platform of the other two.

@Andrew - this should pretty much explain the layoffs? I mean, obviously the sales are not due to undercooked product being delivered by the studio, but due to the choice of what to develop for their home markets (US, UK; beyond that I don't see any stats showing that the game was a success).

Posted:3 years ago

#10

Joe Winkler trained retail salesman, Expert

171 4 0.0
Homefront also holds the biggest (at least in Germany) trade-in numbers since it's release. I'm sorry to state that comment speaking of THQ still being able to bring good quality games.

Posted:3 years ago

#11

Lewis Brown Snr Sourcer/Recruiter, Electronic Arts

199 56 0.3
@Terrance

Ha ha......:-)

Don't you think we have our hands full with BF3 currently?

I sure hope we do a BF:BC3 but im not in that circle of knowledge im afraid so a pretty useless mole. Im going to trademark the Rad Company name though ;-)

Posted:3 years ago

#12
be cool to have a GI-Biz BF:BC3 team....

Posted:3 years ago

#13

Weston Sohlden

31 2 0.1
In regards to "THQ can stand should to shoulder with the biggest publishers in the business " these claims seem far beyond disingenuous and borderline arrogant. THQ might have had a golden turd, but in the end, a turd is still a turd.

Edited 1 times. Last edit by Weston Sohlden on 19th May 2011 3:46pm

Posted:3 years ago

#14

Terence Gage Freelance writer

1,288 120 0.1
I haven't played Homefront yet; partly because I'm not really an online gamer. Bulletstorm was great fun even though I was not won over by the demo (glad I gave the full thing a try though) and Crysis 2 will go on my rental list when I've cleared a bit of backlog.

These three games are quite stylistically distinct though, and at the moment military shooters are very 'in' which is probably why more people bought Homefront. I would say that review scores are not necessarily all that important for mainstream games with big marketing budgets.

Posted:3 years ago

#15

Sergei Klimov Director of Publishing & Business Development, Snowbird Studios

18 0 0.0
@Terence

imagine a game where Turkey invades Germany... or where Soviets invade Poland, and then they both invade Germany... initiated by a German publisher, and built around the "defend your Mutterland" theme, it would be a huge hit in Germany even with a 65% rating. same applies to Homefront and seeing California invaded by North Koreans. for anyone living in Manhattan Beach, this is a very cool concept. ref. STALKER for Russian market, by the way.

Posted:3 years ago

#16

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