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Video game sales fall at Sega Sammy

By Matt Martin

Fri 13 May 2011 8:39am GMT / 4:39am EDT / 1:39am PDT

Overall company profits up 105%; Sonic Colors sells 2.1m, Vanquish 830k

Sega Sammy has posted profits of 41.5 billion ($515.5m / 316.5m) for the full financial year, up 105 per cent on the previous year.

Sales were at 396.7 billion ($4.9bn / 3bn) for the year, a marginal increase of 3.1 per cent.

Sega Sammy's Pachislot and Pachinko Machines, Amusement Machines and Amusement Centre businesses performed positively, but sales in the consumer business - video games and toys - were down 26.5 per cent to 89.5 billion ($1.1bn / 681.7m) and operating profit down 69 per cent to 1.9 billion ($24.4 / 14.9m).

The company noted weak console sales in the US and Europe, as well as continued disruption from the Japanese earthquake and tsunami during the year, resulting in lower software unit sales.

In total, Sega sold 18.7 million console and PC games globally, of which approximately 7.8 million were in the US, 8.2 million in Europe and 2.6 million in Japan and other regions.

Nintendo DS and Wii game Sonic Colors sold 2.1 million units during the period, while multiformat movie tie-in Iron Man 2 shifted 1.5 million units.

New IP Vanquish sold 830,000 units during the year and Shogun 2: Total War 600,000 units

For the new financial year, Sega expects to sell 23.2 million games combined worldwide, and also noted the release of Mario & Sonic at the London 2012 Olympic Games as significant.

From Recommendations by Taboola


Chris Nash QA Engineer

47 23 0.5
Interesting. MCV reported this story as "Sega Sammy doubles profits", on here it's "Sales fall..." - does accentuating the negative work well for you as a journalistic strategy?

Posted:5 years ago


Robley LeJeune Developer

6 0 0.0
Sega Sammy Sounds Silly...Sorry.

Posted:5 years ago


Andrew Goodchild Studying development, Train2Game

1,292 456 0.4
Chris, I'd gues it's because this site is more concerned with video games than pachinko machines.

Posted:5 years ago


Dennis Wan Game Designer, Nanyang Polytechnic

18 0 0.0
Maybe it's just me, but I find it kinda sad that a veteran company like Sega has to rely on gambling to turn a profit. Undoubtably, gaming (the gambling kind) is definitely where the money is.

Posted:5 years ago


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