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Sony to give 3D keynote at Develop

Wed 11 May 2011 10:36am GMT / 6:36am EDT / 3:36am PDT
Develop 2011

Session to be held at cinema as SCE vice president discusses a year of 3D on PS3

Sony Worldwide Studios vice president Mick Hocking is to give a keynote presentation at the Develop Conference in Brighton, focusing on 3D gaming on the PlayStation 3.

The session is entitled "The Stereoscopic 3D Experience: The First Year of 3D on PlayStation 3" and will take place at the Odeon Brighton cinema in full HD stereoscopic 3D on Thursday, July 21 - the third day of the event.

Hocking heads Sony's Worldwide Studios 3D team and is also vice president of the group including London Studio, Evolution Studios, Studio Liverpool and BigBig Studios. He will discuss the transition from promoting 3D gaming to its mainstream acceptance in homes.

"I'm really looking forward to giving this keynote at Develop. I'll be doing a 3D post-mortem from Killzone 3, and also showing how we implemented 3D as an advanced post effect in SOCOM 4. I'll look at how we used a 2D camera for 3D augmented reality in EyePet Move. Actually being able to show these on a big screen with surround sound will make all the difference for the audience," said Hocking.

Further details on the Develop Conference in Brighton, include registration, is available at the official website.

1 Comment

Andrew Goodchild
Studying development

1,199 317 0.3
"He will discuss the transition from promoting 3D gaming to its mainstream acceptance in homes."

Has it got mainsteam acceptance in homes yet? I still don't know anyone who owns a 3D tv. I know a few people who want one (if price comes down), but they actually seem to be more niche than mainstream. I acknowledge that this just a sample of people, I can only go by what I know, but I also keep hearing take up of 3D tvs are far lower than what TV OEMs were expecting. And there seems to be a growing backlash against films that shoe horn in badly done 3D to charge the extra amount on ticket prices. Every one was wowed by Avatar (the visuals rather than the writing) but then many of us have also sat through Clash of the Titans, and had our enthusiasm wane.
Whilst the 3DS hasn't sold terribly, the numbers haven't been what was expected, and of those it has sold, the Nintendo brand seems to have been more a factor than 3D.
So many Sony games may include 3D, but what proportion of players have actually got to see it this way?

Posted:2 years ago

#1

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