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Namco Bandai swings to 1.8 billion profit

By David Jenkins

Tue 10 May 2011 9:23am GMT / 5:23am EDT / 2:23am PDT

Ninja Theory's Enslaved: Odyssey To The West passes 700,000 units sales

Namco Bandai has announced its full year financial results for the 12 months ending March 31st, with sales rising by 4.1 per cent to 394.1 billion ($4.88bn / 3.40bn) on a net profit of 1.8 billion ($22.3m / 15.5m).

The results are an improvement on last year, when the company posted net losses 29.9 billion ($370.4m / 257.8m). Operating income was up by a massive 767.3 per cent to 16.3 billion ($201.9m / 140.5m).

Although Namco Bandai has not offered an English language commentary on the results, their published data reveals that video game sales, including home and arcade, were static at 179.9 billion ($2.23bn / 1.55bn), but in line with expectations.

However, operating profits for the division were up 201 per cent to 3.1 billion ($38.4m / 26.7m). Although sales for the two divisions are similar the company's most profitable area continues to be Toys and Hobby - a legacy of Bandai rather than Namco - with an operating profit of 13.8 billion ($171m / 119m).

Japan remains by far the most important region for the company overall, with 312.4 billion ($3.87bn / 2.69bn) sales and operating income of 23.6 billion ($292.3m / 203.5m). North and South American sales stood at just 28.0 billion ($346.9m / 241.5m), with an operating loss of 5.7 billion ($70.6m / 49.2m). European sales were 37.0 billion ($458.3m / 319.1m) with an operating loss of 1.2 billion ($14.9m / 10.3m).

Home and portable game sales specifically saw less regional variation though, with 9.5 million unit sales in Japan, 6.5 million in the U.S. and 5 million in Europe.

2009's Tekken 6 continued to be the company's best seller throughout 2010, with 1.2 million sales. Licensed games Naruto: Ultimate Ninja Storm 2 and Ben 10: Ultimate Alien were the next highest performers on 1.1 million and 0.8 million, respectively.

Enslaved: Odyssey To The West, by UK developer Ninja Theory sold 730,000 units - still short of the 1 million hoped for by Namco prior to its release.

For the current financial year Namco Bandai is predicting a modest 1.5 per cent increase in sales to 400 billion ($4.96bn/3.45bn), but a massive 332.8 per cent increase in net profits to 8 billion ($99.1m/69.0m).

From Recommendations by Taboola


Terence Gage Freelance writer

1,289 126 0.1
Good for them. I really liked Namco Bandai's output in 2010; they brought us Demon's Souls to Europe (in one of the nicest Collector's Editions I've ever owned) and I really enjoyed Enslaved, even though it was far from perfect. Majin seems like a really decent game, although I haven't played much of it yet. I can't wait for Dark Souls, and at a time when many publishers - particularly Japanese publishers - are struggling, it's good to see one having a bit of success.

I hope Ninja Theory and Namco decide to make an Enslaved sequel. Its storytelling and production levels were brilliant.

Posted:5 years ago


Rick Lopez Illustrator, Graphic Designer

1,269 943 0.7
Im glad. I really enjoyed heavenly sword and enslaved. I like Ninja Theory and Im really hoping they thrive as a company. unlike many companies they focus on bringing great game ideas and concepts to life, even if they have to take risks with something new. Other companies seem to take existing ideas and franchises and milk them into mediocrity. As long as Ninja theory continues to make new IP's and raising the bar on their games, they will have someone to purchase there games.

Posted:5 years ago


Haven Tso Web-based Game Reviewer

259 12 0.0
Majin and the Forsaken Kingdom is one of the most underated games and it is an exceptionally good game

Posted:5 years ago


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