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Beachhead features central to next Call of Duty

Tue 10 May 2011 7:20am GMT / 3:20am EDT / 12:20am PDT
Business

Activision will charge for advance online services, but not existing free features

Activision Blizzard

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...

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Activision Publishing

Activision, Inc. is a leading international publisher of interactive entertainment software products....

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Activision has said that features and services from its new Call of Duty division, Beachhead, will be central to a new console and PC game released this autumn.

Beachhead as a platform was announced earlier this year and is an expansion of online play, adding more advanced features to the most popular console multiplayer game.

"This platform will include a suite of services and content plan that will unite and ignite the community like never before. The platform will support in-game integration and bring online experiences and console play together for the first time," said Activision's Eric Hirshberg in a call to investors.

"It's been in development for almost two years and we're very excited about the increased value and excitement we can bring to our community through this platform."

Both Hirshberg and CEO Robert Kotick emphasised that Beachhead features will not replace online services already in play, and the company will not charge for anything currently offered for free - although it does plan to monetise elements of Beachhead.

Reports are indicating that the next Call of Duty game, which follows massive worldwide hits Black Ops and Modern Warfare 2, will release on November 8 and is codenamed Project Colossus.

Last night Activision boasted that the game would benefit from "the largest integrated marketing and retail campaign we have every invested."

11 Comments

Aleksi Ranta Product Manager - Hardware

292 154 0.5
So I guess Pachter was right afterall. :)

Posted:3 years ago

#1

Andrew Goodchild Studying development, Train2Game

1,254 421 0.3
@Aleksi, no don't say that for the world shalt surely end:D
But seriously, Mr Pachter insisted they would have to charge for online play altogether, which I think would have handed the genre to EA and Ubisoft. They have "emphasised that Beachhead features will not replace online services already in play, and the company will not charge for anything currently offered for free". Maybe the eventual goal would be to offer very regular maps and content on a subscription CoD+ account, maybe not, but anything they charge for will have to seem like something extra.

Posted:3 years ago

#2

Joe Winkler trained retail salesman, Expert

171 4 0.0
"anything they charge for will have to seem like something extra. "

Indeed. Consider a "premium" account, you will get extra XP, extra Weaponskins and so on. And that for only 5 bucks a month. With this "premium" account they won´t just make 15 bucks every map pack but 5 bucks every month.
That´s what they already said month ago either that, or micro payment (buying every single weapon for 1$).
Normal online multiplayer will still be "for free". To get the "full experience" you need to pay more.

Posted:3 years ago

#3

Aleksi Ranta Product Manager - Hardware

292 154 0.5
Now that ive had my afternoon coffee and thinking more about this, id be happy to pay 5-10€ a month for premium account if that account would be entitled to all extra content and for example all future releases of CoD. That would amount to 60-120€ a year for me and with one game released every year + 1-2map-packs + beachhead content i think 100-120€ would be fairly reasonable.

Now this is just from the top of my head but id buy into that, IF I even played any FPS online.

Posted:3 years ago

#4

John Donnelly Quality Assurance

313 38 0.1
The problem with a free/premium model is sooner or later to keep up you have pay out.
Those who pay will gain advantages over those who wont.

I am not sure I would feel it was worth it for online if there is no dedeicated server support or followup to deal with the exploiters and outright cheats using aimbots and wall hacks.
This idea will work better for console titles as players are getting used to micro-transactions but PC users are going to be relucant to pay out.

Posted:3 years ago

#5

Joe Winkler trained retail salesman, Expert

171 4 0.0
@Aleksi
Sorry but I can´t agree with a payment of 5-10$ every month. I am already paying 60 € for the "full" version of the game. I am sorry to compare CoD with Battlefield again but look at their features: Dedicated servers for no fee (on console), a V.I.P. code included for (nearly) every following content and a balanced gameplay. And I only paid 60 € once.
For an expansion pack like "BF.BC2 Vietnam" I am happy to pay only 15 €/$. It´s a complete new setting, new weapons and vehicles. And a whole new gaming experience. The Add ons in CoD mostly include new maps and the fee is the same.

Posted:3 years ago

#6

Geoff Spick Editor/Writer

11 0 0.0
Damn, I was hoping for Beachhead from Access, as played on Speccys and C64s around the world, they were awesome games!

Posted:3 years ago

#7

Andrew Clayton QA Weapons Tester, Electronic Arts

150 8 0.1
I don't think this is a smart move. There are definitely quite a few hardcore CoD fans, but I don't know how many of them will be willing to shell out $5 per month for a premium account. There are other series that are just as good (if not better) that are much less expensive. I think premium accounts in this economy aren't particularly logical.

Will this kill the CoD series? Probably not. But without IW, I think the overall quality will deteriorate. No offense meant to Treyarch guys, but their iterations of the series are mostly rehashed versions of what IW does with a few extra bells and whistles.

Posted:3 years ago

#8

Paul Gheran Scrum Master

123 27 0.2
Looks like MW2 was the last CoD I'll play then. I was having troubles deciding which I would go with; Cod or BF. Thank you for making the decision for me Activision.

Posted:3 years ago

#9

Abraham Tatester Producer

71 53 0.7
Anyone know what "in-game integration" is and what it means to "bring online experiences and console play together for the first time?"

Sounds like some rather vague marketing jargon to me ... How is this different from Bungie Pro? Maybe it's the "first time" bit that's throwing me off.

Posted:3 years ago

#10

Jack Molloy Studying BTEC Level 3 Art and Media In Games Developemt, Derby College

15 0 0.0
I'm not too intrested in multiplayer FPS but ill definately buy the game for the campaign as it seems very intresting.

Posted:3 years ago

#11

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