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Beachhead features central to next Call of Duty

Tue 10 May 2011 7:20am GMT / 3:20am EDT / 12:20am PDT
Business

Activision will charge for advance online services, but not existing free features

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Activision has said that features and services from its new Call of Duty division, Beachhead, will be central to a new console and PC game released this autumn.

Beachhead as a platform was announced earlier this year and is an expansion of online play, adding more advanced features to the most popular console multiplayer game.

"This platform will include a suite of services and content plan that will unite and ignite the community like never before. The platform will support in-game integration and bring online experiences and console play together for the first time," said Activision's Eric Hirshberg in a call to investors.

"It's been in development for almost two years and we're very excited about the increased value and excitement we can bring to our community through this platform."

Both Hirshberg and CEO Robert Kotick emphasised that Beachhead features will not replace online services already in play, and the company will not charge for anything currently offered for free - although it does plan to monetise elements of Beachhead.

Reports are indicating that the next Call of Duty game, which follows massive worldwide hits Black Ops and Modern Warfare 2, will release on November 8 and is codenamed Project Colossus.

Last night Activision boasted that the game would benefit from "the largest integrated marketing and retail campaign we have every invested."

11 Comments

Aleksi Ranta
Product Manager - Hardware

273 127 0.5
So I guess Pachter was right afterall. :)

Posted:3 years ago

#1

Andrew Goodchild
Studying development

1,245 401 0.3
@Aleksi, no don't say that for the world shalt surely end:D
But seriously, Mr Pachter insisted they would have to charge for online play altogether, which I think would have handed the genre to EA and Ubisoft. They have "emphasised that Beachhead features will not replace online services already in play, and the company will not charge for anything currently offered for free". Maybe the eventual goal would be to offer very regular maps and content on a subscription CoD+ account, maybe not, but anything they charge for will have to seem like something extra.

Posted:3 years ago

#2

Joe Winkler
trained retail salesman

169 4 0.0
"anything they charge for will have to seem like something extra. "



Normal online multiplayer will still be "for free". To get the "full experience" you need to pay more.

Posted:3 years ago

#3

Aleksi Ranta
Product Manager - Hardware

273 127 0.5


Now this is just from the top of my head but id buy into that, IF I even played any FPS online.

Posted:3 years ago

#4

John Donnelly
Quality Assurance

313 38 0.1
The problem with a free/premium model is sooner or later to keep up you have pay out.
Those who pay will gain advantages over those who wont.

I am not sure I would feel it was worth it for online if there is no dedeicated server support or followup to deal with the exploiters and outright cheats using aimbots and wall hacks.
This idea will work better for console titles as players are getting used to micro-transactions but PC users are going to be relucant to pay out.

Posted:3 years ago

#5

Joe Winkler
trained retail salesman

169 4 0.0
@Aleksi

Posted:3 years ago

#6

Geoff Spick
Editor/Writer

11 0 0.0
Damn, I was hoping for Beachhead from Access, as played on Speccys and C64s around the world, they were awesome games!

Posted:3 years ago

#7

Andrew Clayton
QA Weapons Tester

150 7 0.0
I don't think this is a smart move. There are definitely quite a few hardcore CoD fans, but I don't know how many of them will be willing to shell out $5 per month for a premium account. There are other series that are just as good (if not better) that are much less expensive. I think premium accounts in this economy aren't particularly logical.

Will this kill the CoD series? Probably not. But without IW, I think the overall quality will deteriorate. No offense meant to Treyarch guys, but their iterations of the series are mostly rehashed versions of what IW does with a few extra bells and whistles.

Posted:3 years ago

#8

Paul Gheran
Scrum Master

123 27 0.2
Looks like MW2 was the last CoD I'll play then. I was having troubles deciding which I would go with; Cod or BF. Thank you for making the decision for me Activision.

Posted:3 years ago

#9

Abraham Tatester
Producer

71 53 0.7
Anyone know what "in-game integration" is and what it means to "bring online experiences and console play together for the first time?"

Sounds like some rather vague marketing jargon to me ... How is this different from Bungie Pro? Maybe it's the "first time" bit that's throwing me off.

Posted:3 years ago

#10

Jack Molloy
Studying BTEC Level 3 Art and Media In Games Developemt

15 0 0.0
I'm not too intrested in multiplayer FPS but ill definately buy the game for the campaign as it seems very intresting.

Posted:3 years ago

#11

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