Sections

Setgo secures 50k funding

Studio founded by ex-Sony Liverpool staff takes MSIF grant

Setgo, a Liverpool studio formed by ex Sony Liverpool staff, has received 50,000 in funding from Northwest Regional Development Agency branch MSIF.

Founded by Christian Lavoie, Clemens Wangerin and Jason Chown, the studio currently has one released title, Facebook game Castaways. More titles are planned for open and social platforms.

"2010 figures show that virtual goods are an established market worth $6bn globally," said MD Wangerin. "Most of the games selling virtual goods, including ours, operate a free-to-play business model. The virtual goods are purchased in micro transactions of 1 to 2 each.

"We closely monitor user behaviour through the Setgo Metrics Browser, our own analytics tool. This is a vital part of developing games for an online audience as the titles are never considered 'finished' in the traditional sense of a boxed product and are continually updated and improved.

"MSIF have been very supportive and had a good understanding of our sector which enabled us to get the funding through quickly. The loan has enabled us to secure additional finance as well as fund the continuing development, marketing and revenue of our existing title. We are also looking to penetrate new markets abroad particularly in South America and Europe."

Currently, Setgo employs six people, but expects to hire a further ten over the next five years.

Latest comments (10)

Nick Sadler6 years ago
Get in!
0Sign inorRegisterto rate and reply
Tim Wright Managing Director, Tantrumedia Limited6 years ago
Well done guys! :OD
0Sign inorRegisterto rate and reply
Christian Lavoie Creative Director, Setgo Limited6 years ago
Thanks guys!

We started Setgo with some seriously clever technology and games in mind. Castaways is our first official foray into the social gaming space but it's only a small part of much larger and meatier plans.

If you want to check out the game and support a small (for now) Northwest indie, you can do so here: [link url=http://apps.facebook.com/castaways/
]http://apps.facebook.com/castaways/
[/link]
0Sign inorRegisterto rate and reply
Show all comments (10)
John Tearle Founder, CEO, Flix Interactive6 years ago
Well done guys!
0Sign inorRegisterto rate and reply
Jason Stewart Associate Producer, Sony Computer Entertainment Europe6 years ago
Great news, here' hoping for a bright future for you guys!
0Sign inorRegisterto rate and reply
David Rose Special Projects, Inspired Gaming6 years ago
Fantastic guys, hope it's all going well
0Sign inorRegisterto rate and reply
Andy Gahan Managing Director, The Pixel Bullies6 years ago
Well done, and good luck guys
0Sign inorRegisterto rate and reply
Matthew Hill Head of Recruitment, Specialmove6 years ago
Well done - sounds like you're going about things the right way :-)
0Sign inorRegisterto rate and reply
Sandy Lobban Founder, Noise Me Up6 years ago
Top news guys. All the best with the games. :)
0Sign inorRegisterto rate and reply
Yolanda Akil Perez Outsourced Localisation Testing Supervisor, Sony Computer Entertainment Europe6 years ago
Good luck! Glad to see some positive news in the industry.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.