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Retail

Sony cuts Euro PSP price

Fri 08 Apr 2011 1:28pm GMT / 9:28am EDT / 6:28am PDT
RetailHardware

Console drops to 129.99 in mainland Europe, Sony "not in a position to offer a similar cut for the UK"

Sony Computer Entertainment

Sony Computer Entertainment is a Japanese videogame company specialising in a variety of areas in the...

playstation.com

Sony Computer Entertainment Europe has cut the price of the PlayStation Portable today ahead of the release of a successor later this year.

The PSP will carry a new recommended retail price of 129.99 (114), down from 179.99 and bringing it into line with a US price cut in February of $129.99. The console currently retails in the UK for around 129.99.

We are not in a position to offer a similar cut in PSP for the UK.

Sony

According to SCEE, the move is for mainland Europe only - Sony is unable to offer a price reduction for UK consumers.

"It has been made possible by favourable fluctuations in the exchange rate between the Euro and the Yen. Since we in the UK are vulnerable to two exchange rate calculations, pounds into Euro's and Euro's into Yen, we are not in a position to offer a similar cut in PSP for the UK," said a spokesperson.

The PSP's successor, codenamed NGP, is due before the end of the year, with more solid details expected at this year's E3 event in June. There's some confusion from Sony as to whether it will be available in Europe, the US and UK this year.

12 Comments

John Donnelly
Quality Assurance

313 38 0.1
Mainland Europe.
Bet that excludes the cut for Ireland as well.

Thanks Sony

Posted:3 years ago

#1

Lee Cash
Project Manager

5 0 0.0
I wonder how this affects countries that use the euro but are not part of mainland Europe.

Posted:3 years ago

#2

Michael Armer
Studying Games Development National Diploma Level 3

28 0 0.0
I would assume that it has to be everywhere in Europe that uses the as its main currency

Posted:3 years ago

#3

Lee Cash
Project Manager

5 0 0.0
I received a reply from Sony Ireland. The price-cut DOES include Ireland. You may want to remove the term "mainland" from this article, Matt.

Posted:3 years ago

#4

John Donnelly
Quality Assurance

313 38 0.1
Thanks for checking Lee.

Edited 1 times. Last edit by John Donnelly on 8th April 2011 4:20pm

Posted:3 years ago

#5

Rick Lopez
Illustrator, Graphic Designer

1,269 941 0.7
Price cuts - probably one of the best pieces of news in the gaming industry. PSP here I COME!!!

Posted:3 years ago

#6

Joe Winkler
trained retail salesman

162 1 0.0
finally! getting some stock off ;)

Posted:3 years ago

#7

Leon Green
Political lobbyist & Gamers Voice Director

35 0 0.0
Time to join the Euro?

Posted:3 years ago

#8

Chris Green
Staff Writer

4 0 0.0
I love the thought that whilst it struggled to sell units in the UK the psp's price cut may actually be an upside to the euro.

Posted:3 years ago

#9

Barrie Tingle
Live Producer

351 116 0.3
"Since we in the UK are vulnerable to two exchange rate calculations, pounds into Euro's and Euro's into Yen"

Huh?
All prices are converted from Yen to Euro and then Euro to GBP? How about just going Yen to GBP instead? Well done Sony.

Posted:3 years ago

#10

Simon Garner
Managing Director

11 5 0.5
FYI the price cut has also flowed through to New Zealand (and Australia, I believe). NZD $239 here now, down from $329.

Posted:3 years ago

#11

Andrew Ihegbu
Studying Bsc Commercial Music

436 146 0.3
Ah well. Everyone I know in this country with a PSP has jailbreaked it anyway. I don't think they will sell much over her no matter their price.

Posted:3 years ago

#12

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