Phil Elliott
Publisher, GamesIndustry.biz

07/04/2011 @ 10:03

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Riccitiello hails BF/COD "battle of the titans"

Electronic Arts CEO John Riccitiello is anticipating that the head-to-head at the end of this year between Battlefield 3.0 and the next Call of Duty title will be a "battle of the titans" that could see as much as $200 million spent in marketing alone.

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