Bizarre Creations staff discuss Activision takeover
Ex-management say company culture changed, studio had chance to buy itself back
Bizarre Creations is a medium sized video game developer based in Liverpool, England.
High level management staff from defunct studio Bizarre Creations have discussed the effect which the Activision takeover had on company culture, also revealing that the studio was given the opportunity to buy itself back and become independent again.
In an interview with Edge magazine, creative director Martyn Chudley, commercial manager Sarah Chudley, and design manager Gareth Wilson spoke about the sense that control over projects was gradually taken away from the studio, eventually feeling like design by committee.
"I don't think the atmosphere differed too much during the years before Activision," Martyn Chudley told Edge. "We were always proudly independent. However, when Activision took over, we really felt that they would leave our culture alone, and for a while it was fine, but slowly the feeling did start to change.
"We weren't an independent studio making 'our' games anymore - we were making games to fill slots. Although we did all believe in them, they were more the products of committees and analysts. The culture we'd worked on for so long gradually eroded just enough so that it wasn't 'ours' anymore."
However, Chudley seemed in acceptance over the realities of large-scale development, saying that team size made it difficult to keep everybody engaged on a personal level.
"[It was] just the reality of managing so many people," Chudley continued. "It's a challenge for any studio these days to make everyone on the team feel like they're really contributing to a game when there could be well over 100 people on a single game in production."
Surprisingly, Activision, as well as looking for a third-party buyer before closing the studio, also offered management the chance to buy the studio back - something which was deemed non-viable by senior studio staff. The studio had grown too large, it was felt, to be managed effectively by senior staff, although a third-party buyer would have been welcomed.
"Without going into details, yes, there was [an opportunity]," Martyn Chudley clarified. "But I personally thought there was far greater potential for the security and well-being of the company if a third party could come in."
"In any case," his wife Sarah continued, "Bizarre had grown even more since [Activision] took over, and we just didn't have the skills, capability or finances to look after over 200 people. Martyn and I were always small-company people, which is why we stepped aside when we realised it needed big-company skills to manage."