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Retail

3DS sells 113,000 at UK launch

Fri 01 Apr 2011 1:44pm GMT / 9:44am EDT / 6:44am PDT
Retail

New handheld system moves 303,000 units across Europe, but falls short of pre-order numbers in the UK.

Nintendo has said that the 3DS sold 113,000 units in its first two days on sale, and 303,000 units across Europe combined.

The figures are from Nintendo's own "sell-thru panel", not the independent Chart-Track data service, and fall short of the 140,000 pre-orders the company had detailed before launch.

Chart-Track's Dorian Bloch told GamesIndustry.biz shortly after the release of the figures that he would not comment on why Nintendo had rejected data from the official sales monitor and instead used internal stats.

However, the sales make it the fastest-selling Nintendo handheld to date. The DSi sold 92,000 units on release and the DS 87,000. Sony's PSP handheld, launched in 2005, sold 185,000 units.

The handheld launched last Friday in the UK with retailers and Nintendo putting on midnight events.

Software for the system filtered into the top ten on release, but only one game - Capcom's Street Fighter IV: 3D Edition - managed to break the top five.

Nintendo had originally predicted 4 million sales worldwide for the system by the end of March, but with these European numbers, under 800,000 Japanese sales and no detailed figures from the US, that target looks unlikely.

UPDATE: Nintendo of Germany has confirmed that the region accounted for 50,000 of the 303,000 unit total.

18 Comments

That is what greed gets you

Posted:3 years ago

#1

Private
Industry

1,176 182 0.2
Not bad numbers, but surely not what Nintendo hoped for to sell out in day 1. Interesting to see PSP sold actually that well on launch. A reasonable price point would have been better instead of 40 Euro cheaper than a PS3 and more expensive than all the other systems.

Posted:3 years ago

#2

Rick Lopez
Illustrator, Graphic Designer

1,269 942 0.7
I played the 3DS at a local game stop. Seriously, All it has going for it over the original DS is the 3D screen. And what i did not like is that although it gives you a 3D effect similar to a pop up book, it doesnt affect game play at all. Its not like the technology will allow you to see in around and behind objects and it feels gimmicky rather then neccesary. And it has a short battery life. Ill wait till a price drop, since its almost the cost of a PS3.

But the real issue and probably the reason I will not buy one immediatly is the games. They are really just ports. I played Street Fighter 4 on it, but honestly I own the PS3 version. So im not gonna spend 250+tax+games to play Street fighter 4 on 3DS. As much as I love Metal gear Solid 3 and Ocarina of Time, these games Ive played and have played multiple times. And to pay over 3 hundred dollers to play them yet again... Nintendo is really pushing it.

Posted:3 years ago

#3

Private
Industry

1,176 182 0.2
It does have improved graphics and more power over the DS that can be used to create more complex games than what is possible on the DS. Still glass free 3D proves to be very problematic because your eyes work different than 3D TV`s or just real life and anybody who played some of the PS3 games in 3D compares it with how the effect works on the 3DS will see a huge difference.

Posted:3 years ago

#4
Lets not confuse "sell thru" with shipments to retailers, which is what the 4m is about. Surely retailers will not be turning down shipments of 3DS units, so Nintendo should be able to "sell" very close to everything they manufacture.

Still, these numbers have to be disappointing to Nintendo (but as the comments above say, there are good reasons for them).

It launched in Australia 2 days ago, and I have heard fairly positive comments from my friends who picked units up. One of my more "faded" friends was amazed by the 3D, and compared it to watching Avatar.

Posted:3 years ago

#5

Private
Industry

1,176 182 0.2
Just out of curiosity what`s the price in Australia? Trade in a liver and the left lung and you get it for only 400 bucks?

Edited 2 times. Last edit by Private on 2nd April 2011 1:17am

Posted:3 years ago

#6
The price is quite reasonable (by AU standards): I picked up a DSi XL for $250 - the RRP for a 3DS is $350, but it can be picked up at a couple of retailers for $300A (with a game or accessory pack).

Although, it might be because the $AU > $US at the moment...

Games are a bigger issue: US games that cost $39US, cost $59AU here. Really no justification for such a mark-up, especially now that region lock is enabled.

Posted:3 years ago

#7

Fabio Russo
Journalists

7 1 0.1
Huge price for normal console.

Posted:3 years ago

#8
I dont like it personaly very much, but I dont like PSP very much either. When I can play great games on my phone or iPad for few bucks I cant justify the premium on 3DS games. Even PSP has solid library of cheap and quality games + minis.

As for the hardware itself... The 3D screen is the best glasses-free display on the market in volume but still low res, unreliable, eye-straining and uncomfortable. I will stick with my dioptric glasses and active 3D glasses for the next five or so years :)

Posted:3 years ago

#9
Like the idea, dislike the price.... with the xperia play and xbox on windows phones (with nokia recently jumping on board) I think the portable games sector is really going to hot up. Add those to the ipad / iphone games sector thats increasingly popular, with games prices at a much lower price point.




Posted:3 years ago

#10

Klaus Preisinger
Freelance Writing

1,106 1,088 1.0
Nintendo innovated many times, often enough getting little more than a kick in the nuts in return, either from customers, or the press, sometimes (Virtual Boy) both. Nobody can ever dispute how they took back monster market shares with the DS and the Wii, when Sony and Microsoft already had them locked in third place forever. So if for once Nintendo just tosses the right gimmick on the market at the right time and get away with it, then that is just normal. Other companies do it all the time and Nintendo knows best they have one hell of a gap to close compared to how Apple does microtransactions.

Posted:3 years ago

#11

Private
Industry

1,176 182 0.2
Nintendi didn`t take shares of the market back with the DS. Handheld was always in the tight grips of Nintendo, hence the slow development of the hardware in that market. GC and Xbox where more or less on par sales wise +/- a million difference world wide, both where utterly and completely destroyed by the PS2. A kick in the nuts feels good compared to how you feel after using the Virtual Boy because they must have never tested that one or just ignored the results and given the problems with the 3D on the 3DS it looks to be the same approach of Nintendo.

Maybe Nintendo has come up with more ideas than the others, but they certainly lack the ability to execute those ideas well compared to the others. It`s not that often the case with them that you think to yourself "that works really well the way it should work", it`s more like thinking it`s a nice idea but needs a lot of improvement. The first DS was horribly designed, the Wii remote did not really work good and even with Wii Motion Plus it`s not perfect and the 3DS gives many people a headache. How about next time when they come up with a new idea they try to execute it good so people don`t have to buy a year later an improved version or an upgrade?

Just to add, the problems with glass free 3D isn`t the fault of Nintendo just how the tech works. Recent studies show that glass free 3D was only tested with Charlie Sheen and his brain fires different than that of us poor mortal humans and therefore our eyes start to melt if we use glass free 3D.

Edited 1 times. Last edit by Private on 4th April 2011 12:03am

Posted:3 years ago

#12

Jim Webb
Executive Editor/Community Director

2,266 2,405 1.1
At least somebody is constantly trying something new. Imagine the lack of innovation in this industry if they didn't. Too many other companies simply sit back and wait for someone else to innovate and take the market risks for them before running up and saying, "Look at this cool new thing that we did."

Our industry has always been one about creativity and innovation so it's disheartening to see the one that does most of the innovating get blasted for it.

Posted:3 years ago

#13

Vlad Zotta
Competitive Intelligence Advisor

13 0 0.0
Why am I not surprised? Look what I've said on December 3rd, 2010.



proof: http://gamaganda.net/2010/12/03/trends-2...

Posted:3 years ago

#14

Vlad Zotta
Competitive Intelligence Advisor

13 0 0.0
Why am I not surprised? Look what I've said on December 3rd, 2010.



proof: http://gamaganda.net/2010/12/03/trends-2...

Posted:3 years ago

#15

Graham Simpson
Tea boy

219 7 0.0
In this age of austerity I just cannot see parents buying these for their kids. Especially when they sneak them to school and they get damaged, lost or stolen. The price is prohibitive.

Posted:3 years ago

#16

Andrew Goodchild
Studying development

1,251 407 0.3
Looking at feedback I've had from less tech concious people I know who are mainly interested in 3DS becuase their kid loves their DS, they seem to percieve the 3DS as just a 3D update of the DS. The message that it is more hasn't been conveyed well enough. This in itself wouldn't be a problem as some of them love Avatar etc, but it warns young kids should not be using the 3D. Now if they think it is just a 3D DS, where they have to avoid the 3D becuase it will screw their younger kids' eyes and give older kids headaches, the incentive to buy is considerably diminished.

Posted:3 years ago

#17

Patrick Frost
QA Project Monitor

396 195 0.5
There are various problems with the release but as Andrew says I think that not having a distinct brand has not helped. Most people who watch the adverts don't even think it's for something new as the logo and advert style all look the same as before.

Posted:3 years ago

#18

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