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Amazon's Android App Store launches

By Dan Pearson

Wed 23 Mar 2011 8:41am GMT / 4:41am EDT / 1:41am PDT

3800 titles available for US users today

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually...

Amazon has launched its Android App Store in the US, despite legal objections from Apple over the use of 'App Store' as a name.

3800 titles are available for download for North American users today, including a free version of new Angry Birds film tie-in, Rio for early adopters.

Users will also be able to test-drive apps, too - evaluating them for 30 minutes before purchase. One new free app will also be made available each day, reports Gizmodo.

The service has the support of most major mobile publishers, including Glu, Rovio and Gameloft. Amazon is using the same algorithms which power its main website's purchase suggestions to up-sell users other games, pointing buyers towards similar titles which fit their purchasing profile.

Amazon had promised to review each app before it hits the storefront, in an attempt to keep quality high. The content management stops there, however, with no restrictions on app contents other than a need to function properly.

Android is now the biggest mobile platform in the world, having overtaken Blackberry earlier this month.

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SenZ Customer Care Assisstant FISA BATIBOUW

12 0 0.0
I use the Apple App Store for my Iphone, and over all I am a happy customer. I can see why Apple has some issues with the name for this new store one Amazone, because I think that the store for Android-users has a great potential.

Posted:5 years ago


John Bye Lead Designer, Future Games of London

510 549 1.1
I got an e-mail from Amazon yesterday saying that as someone who had browsed the site from an Android phone I might be interested in this. So I went to their website, downloaded the AppStore app, loaded it up .. and got a message saying "Sorry, but the Amazon AppStore is not available in your region yet".

You'd think as they have my shipping and billing addresses they could have figured that out before inviting me to download something I couldn't use.


Posted:5 years ago

Yes but its not just geographically limited. AT&T subscribers can't access parts of the service either.

Posted:5 years ago

Its only a matter of time before they rectify those issues and become the most significant competitor to apple, hence the law objections

Posted:5 years ago


Antony Johnston Writer & Narrative Designer

112 18 0.2
Yeah, they'll figure it out. As various pundits have pointed out, Amazon is pretty much the only company that can match and exceed Apple's expertise in selling digital goods online, *and* has an enormous customer base with credit cards already plugged in -- just like Apple.

I really hope this does well, to foster competition. Some of the ideas, like mandatory trial periods, are things that Apple users have been asking after for a while, and if Amazon makes headway, it will encourage Apple to raise their own game.

Posted:5 years ago


Rick Lopez Illustrator, Graphic Designer

1,269 943 0.7
I like Amazon, I service is great, the search system is great anduser review and ratings system is great. I have high hopes for the app store... but yeah it sucks when their services arent available in your region. I get that where Im from too.

Posted:5 years ago


Philip Wilson Project Manager/QA

69 0 0.0
@Greg: There are ways for AT&T customers to install apps via the .apk Android install files but you need a 3rd party app.

Posted:5 years ago


Sebastian Moss Editor -in- Chief, PlayStation LifeStyle

57 19 0.3
I've heard a couple of people complaining that the one-click service is too quick and there aren't enough confirmation steps, and so they are accidentally clicking and therefore purchasing something. The store seems to be a bit rough around the edges, but it is certainly a great competitor to the main android one.

Posted:5 years ago


Shane Sweeney Academic

505 603 1.2
Not available in my region. Rubbish.

Posted:5 years ago


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