Angry Birds reaches 100 million downloads
200 million minutes a day spent playing mobile game across all devices
Mobile sensation Angry Birds has seen its 100 millionth download, according to Rovio marketing exec Peter Vesterbacka, who claims: "everyone is playing Angry Birds".
Vesterbacka revealed that the game also recently celebrated its 40 million monthly active user, with players now spending 200 million minutes a day on the game across various different versions and hardware.
Vesterbacka was speaking at the South by Southwest Interactive conference in Texas, where he was previously reported as saying that the console market was "dying".
Rovio claims 40% of revenues come from non-game business, such as merchandising and licensing
According to Mobile Entertainment he insisted that "tablets are killing console".
"Four generations of new tablets come before a new console, if one ever comes," he added - as the iPad 2 tablet is released in North America.
Despite this apparent disdain for traditional video game formats Angry Birds is shortly due to be released as a PlayStation Network download, with WiiWare and Nintendo 3DS versions also planned.
The good news is merchandising becoming a significant part of the revenue. PopCap is good at that, and SEGA - a bit, but who else? At the last Licensing Show in Vegas, there was EA - with Mass Effect hoodies, UBI - with Rabbids, SEGA, Konami, THQ, and a couple more companies, but all in all, really not impressive yet, in terms of how successful games IPs are outside of the games world.
Posted:2 years ago