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NPD: Kinect bundles outsold Move by 5:1 in February

403K PS3s sold, but only one fifth include motion controller

Hardware bundles of Xbox 360s containing Kinect outsold PS3s bundled with Move by five-to-one in the US in February, the latest NPD figures suggest.

Sony's console sold 403,000 units, putting it behind the 360's 535,000 and the Wii's 454,000.

Only one fifth of US PS3 sales included a bundled Move controller, whilst more than two thirds of Xboxes sold in the territory last month were part of a Kinect bundle, says analysis from Wedbush Morgan. No data on standalone peripherals was available.

Despite the third placing, Sony's hardware figures were still up 12 per cent year-on-year. Wii sales showed an increase of 14 per cent, whilst Xbox 360 unit sales shot up by 27 per cent.

Also included in the analysis were individual publisher software sales, showing yearly quarter-to-date downturns for all publishers other than Majesco, which exhibited a 287 per cent increase over 2010 thanks to strong sales of Zumba Fitness.

Actvision dropped a single percentage, EA 26%, Nintendo 37%, Take-Two 34% and THQ 31% per cent.

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Latest comments (19)

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.6 years ago
12, 14 and 27 percent increases with nothing really special going on for the month. Well done all around.
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Wesley Williams Quality Assurance 6 years ago
How many balance boards and motion+ devices have Nintendo sold. How's that working out for gamers?

Microsoft better put in the effort to properly support this device, something Nintendo have so far failed to do.
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Terence Gage Freelance writer 6 years ago
It's amazing how well Kinect is doing; especially if you consider it still doesn't really have a killer app. I guess people are happy to pay a premium price for a snazzy bit of tech - the same as with the iPad et al. I would be interested to see the sales figures for Move; maybe by the Starter Pack specifically. If it's sold two fifths the number that Kinect has, it's still a good achievement.

I wonder if the 3DS will get the same kind of reception - I played one in a branch of Game the other day and while it looked good was very clever, they didn't have any actual games in to play which dampened my interest a fair bit.
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Show all comments (19)
Private Industry 6 years ago
The US love MS products, 5:1 is kind of surprising given that the Move has the higher amount of good titles.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.6 years ago
Werner, it does indeed have a higher volume of quality titles but they are not Move dependent which helps the sales of the software but not the hardware.

It's not fair to directly compare the 2 products given the market circumstances between them. Move doesn't have a killer app either and likely never will as I doubt Sony or a 3rd party will ever release a huge Move only title.
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Andrew Goodchild Studying development, Train2Game6 years ago
I've been waiting to see the first core games, quite looking forward to gunstringer, as I love twisted pixel. It will be interesting to see if it can carry these titles off.
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Robert Kelly6 years ago
I think the amount of marketing was a lot more than 5:1 for kinect:move... Fair play to Microsoft for doing such numbers
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Sxean Lee-David Games Developer 6 years ago
Why did Johnny Chung Lee leave Microsoft when he contributed much to the Natal / Kinect Product ?
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.6 years ago
Sxean, I can only guess but I'd sway it's because Kinect is now out on the market, Johnny seemed like the kind of guy that wants to keep making new things and you can't really do that being tied down to a single product team.
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Klaus Preisinger Freelance Writing 6 years ago
Testament to the power of novelty combined with mainstream media reports. For Sony it must be a tragic irony to steer so close to Nintendo and be outsold by MS doing an iteration of their EyeToy.
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Stefan Pettersson Specialist Consultant, Fat Tuna6 years ago
Sony should be worried if they can't do better than getting outsold 5:1 in the month when they release killzone 3 with move support while the opposition only had Brain Training.

Edited 1 times. Last edit by Stefan Pettersson on 12th March 2011 10:35am

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Private Industry 6 years ago
I would be more interested about the numbers for the rest of the world. The US isn`t their market this generation and that`s where most of the advertisement was done by MS with Ophra and so on compared to the word of mouth approach that Sony is taking with the Move. That Kinect would sell better there was expected.
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Klaus Preisinger Freelance Writing 6 years ago
The price for the Kinect in Germany started out at 150 and is now usually 125. A similar price drop occurred in Britain. The 360 has a marketshare of 15% (30% if you do not count PC) in Germany. You see a lot of Kinect Demo stations in Germany and they are usually more beleaguered than anything else, but to what this all adds up can only be speculated upon.
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Private Industry 6 years ago
It`s hard to say, I had a look at the German Amazon top 100 charts, there are certainly not any indication of how good the things are selling in the countries just by looking at those numbers. In the German top 100 you got the navigator at 25 and the move at 40 starter kit at 62 and Kinect at 95.

PS3 is estimated somewhere around 20 million in the US and 360 around the 30 million mark so there is already a lot more potential customers combined with the heavy marketing. Both factors are by far less dominant here in Europe, the consoles are at a similar market share and Kinect marketing was by far less strong.

I don`t know Stefan if I learned anything from this generation than it is that you don`t need to have good games just to sell a lot of devices as we have seen in the early stages of the Wii. A lot of Americans will buy whatever they see on their favorite talk shows.
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Klaus Preisinger Freelance Writing 6 years ago
If you reckon that neither MS, nor the retailer want huge piles of Kinect piling up at the store, then the Kinect is underperforming. Not as badly as giant Guitar Hero bundles, or DJ-Hero (1+2+HW bundled for 60 and still not moving), or other plastic editions (MW2 nightvision bundles still available at stores). But there is certainly no shortage of anything.

Things such as the Wii shortage of the U.S. are unheard of in Germany, there never is any shortage for any gaming product. But when articles are as abundantly available as the Kinect, then there is something wrong also.
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Kinect has more novelty effect which lends itself to marketing campaigns for the "casual" market, and Microsoft has come dead on it. I can only remember seeing one move advert maybe two or three times, and it wasn't a really good advert either. Sony REALLY needs to step up their marketing
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Yiannis Koumoutzelis Founder & Creative Director, Neriad Games6 years ago
Kinect is something new. Even my father in law is very impressed by it. move although a great accessory doesn't carry the same impact. it is after all a wii remote. at least to the eyes of the consumer. but the more games come out for it it will show its true potential.
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Haven Tso Web-based Game Reviewer 6 years ago
@Wesley: There are lots of games actually use the balance board on Wii, just that as usual they were not heavily advertised, which is kind of lost opportunities imo.

I didn't notice that Move are sold with PS3 in bundles. Didn't see that in Australia. On the other hand a lot of new 360 are sold with Kinect nowadays. I think MS has done a pretty good job with marketing Kinect as Move is still regarded as an HD Wiimote here most of the time. Little Big Planet 2 multiplayer supports Move but was not heavily market in this aspect. So another lost opportunity for Sony I reckon. Wii on the other hand still sell pretty well considered the smaller market in Australia.

At the moment I'm still waiting for both 360 and Move to mature enough to dish out some non-mini-games compilation games. Wii has moved on from just party games of late with titles like Fragile Dreams; Resident Evil, Conduit, Donkey Kong, Super Mario Bros Wii, Tatsunoko Vs Capcom, Batman: The Brave and The Bold; Little King Story; Endless Ocean; Sengoku Basara; COD: Black Ops; Shadow's Tale; Last Story; Xenoblades; Golden Eye; Sonic Colors etc. So it will be interesting to see how Kinect and Move develop.
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Private Industry 6 years ago
Well it is Wii Remote HD or 2.0. :)

LBP2 is I think still only Prehistoric Moves and not the main game still waiting for a patch there. As for mature I recommend Killzone 3, plays very well with move only requires time to used to camera control with it it`s a bit dodgy at the beginning.
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