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Angry Birds revenues at $70m from $140k costs

By Alec Meer

Wed 09 Mar 2011 12:06pm GMT / 7:06am EST / 4:06am PST

Catapult IP brings in $975k a month from merchandise alone

Rovio's ubiquitous mobile hit Angry Birds cost 100,000 ($140,000) to create and update but has brought in estimated revenues of 50 million ($70 million).

In an interview with Wired, Rovio's co-founders claimed that the Finnish developer's plan was to become like "Disney 2.0", thanks to cross-media efforts in TV, merchandise and comics.

"Look at how Disney got started," said chief executive Mikael Hed. "Steamboat Willie created Mickey Mouse, then they added more characters. You can see the same pattern today, but everything is happening much, much faster. Other brands used to build recognition over the course of decades. We've done it in one year."

Rovio, which now boasts 40 employees, brings in almost $975,000 a month from the free to play Android version of the game alone - and the same again from Angry Birds cuddly toys.

40 per cent of revenues, Hed claimed, stem from non-game businesses, such as merchandising and licensing. Rovio's next move is Angry Birds Rio, a tie-in with the upcoming 20th Century Fox animated movie, and a Facebook version of the game.

Beyond that, "We are building our infrastructure with Angry Birds. So we have the distribution, the marketing, everything in place, so that we can basically take any IP and drop it in. And we have the capability of producing the games on all the platforms - smartphones, consoles, PCs, Mac, online, Facebook - you name it. Then the TV, the movie side, it will happen when the time is right."

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James Prendergast Research Chemist

783 492 0.6
I haven't played the game but i can see an animated movie about that bird in the picture being angry over the antics of some pigs as being a huge comedic hit!

Posted:5 years ago


Pier Castonguay Programmer

189 108 0.6
I hope they made a great donation to Box2D

Posted:5 years ago


John Owens CEO, Wee Man Studios Ltd

1,036 1,355 1.3
I think they didn't even want to admit they used Box2D so doubtful.

Posted:5 years ago


robert troughton Managing Director, Coconut Lizard

232 138 0.6
I heard that they admitted to using it at GDC this year - with the programmer of Box2D (anonymously) asking them what they were using for a physics engine before announcing who he was :-) ...

Posted:5 years ago


Saadat Ali Casual Games Developer

7 0 0.0
Yeah! That GDC incident was a BIG Shame for the guys! Want more? Its basically inspired by a Hit Flash Physics Game 'Crush The Castle'. So they may have earned much more than they deserve!

A Hit Physics Game + Great Art + Mobile = $$$

Posted:5 years ago


Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,522 3,225 1.3
Saadat, I've been playing that game for years (and Castle Clout before it..who gave permission to Armor games to make the Crush the Castle series based on their premise) so the whole Angry Birds phenomena never caught on with me. I watched a video of the game on Youtube and was shocked at how similar it was to Crush the Castle.

Congrats to Rovio and all but I feel that Castle Clout and Crush the Castle don't get their fair dues as inspiration for Angry Birds.

Posted:5 years ago

Angry Birds was never an "original" game in any sense - but that really doesn't matter. Its the perfect (gameplay) game for touch-screen mobiles, and has cute/addictive characters. Heck, even my 18 month old son can play it (sort of), and just about everyone I know has it on their phone.

When I first played it, it reminded me of the bomb/catapult game from NSMB DS...

Posted:5 years ago


Kingman Cheng Illustrator and Animator

962 187 0.2
As said by Michael Angry Birds isn't exactly original, but it did it and packaged it very well. So good on them.

Posted:5 years ago

This goes to show how the right game to the right audience can generate millions in revenue...pretty powerful stuff!

Posted:5 years ago


Andrew Goodchild Studying development, Train2Game

1,292 456 0.4
I think talking about becoming the new Disney ignores how few people had the available resources to go into animation or even just film back then, compared to the amount of choice and in comparison, infinately lower entry bar. As soon as angry birds dies down, the maxim, "you are only as good as your last product" comes in, where as a film maker back then could guarentee that one massive success would drive his next few products.

Angry birds is great, but where's your Snow White?

Posted:5 years ago


Graham Simpson Tea boy, Collins Stewart

219 7 0.0
@Andrew, "Angry birds is great, but where's your Snow White? "

Good one. I like that.

Posted:5 years ago


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