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Android sales up 1580% year on year

ComScore: Google handsets lead US smartphone market with 31% share

Google's Android has the largest share of the US smartphone market, according to a new survey from ComScore.

Android has 31.2 per cent of the market as of January 2011, up from 23.5 per cent in October 2010.

This means it has displaced RIM and its Blackberry handsets as king of the hill. RIM dropped from a 35.8 to 30.4 per cent share.

Apple held relatively steady, remaining in third place with a 0.1 per cent gain to 24.7 per cent, while Microsoft saw its share decline from 9.7 to 8.0 per cent. Palm rounded out the top five at 3.2 per cent.

Claimed ComScore's MobiLens division, "65.8 million people in the US owned smartphones during the three months ending in January 2011, up 8 per cent from the preceding three-month period."

ComScore's estimates held that 234 million Americans ages 13 and older used mobile devices, with 23.7 per cent playing games on their handsets.

In addition, stats from IDC European Mobile Phone Tracker (seen by Mobile Magazine) claim that Android's European sales grew from 470,000 units in the last quarter of 2009 to 7.9 million for the same period in 2010. This constitutes a 1580 per cent boost.

By comparison, iOS-baed phones grew 66 per cent. Commented Francisco Jeronimo, European mobile devices research manager at IDC: "The last quarter of 2010 clearly shows the trends for the coming years in Western Europe. The Western European mobile phone market will be dominated by smartphones and Android will be king of the hill."

IDC also estimated that that Android's install base will grow by around 37 per cent per year between 2010 and 2015 in Europe.

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Latest comments (10)

Tom Keresztes Programmer 5 years ago
Too bad that pre 2.0 Android still has more than 50% marketshare, being and incredible fragmented market. There are at least 4 different GPUs... And most of the frameworks on Android are not full featured yet, for example there is nothing like GameCenter. OpenFeint has some support, but it lacks multiplayer and matchmaking. Yet.
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I'm curious to see where this will lead us in three years or so. On the one hand, Android should have a majority share, but the UI just isn't there for the late majority I'm afraid. My Desire still locks up on me once in a while, programs crash frequently, etc. Not to mention the media situation. No problem for me, but my mom is getting an iPhone after playing with my HTC. Unless Android phones gain a lot in the usability area especially in the low end phones, I think apple might be able to hang on to a large portion of the market. Choice theory suggests that iPhones will stand out even more in the barrage of Android.
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Tom Keresztes Programmer 5 years ago
@Jan,

iOS devices and Macs are 'elite', not the norm. It just pretty much describes the state of the computer industry that no one managed to catch up with them, and became the market leader. My Google/Microsoft/others should do what they did with Win95/NT4, and use large focus teams an psychologists and improve the user experience. Apple still regularly does it.
To me, Android UI feels like... something incoherently designed by geeks for geeks. Lacks UI consistency - operation wise.
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Show all comments (10)
Antony Johnston Writer & Narrative Designer 5 years ago
Tom: I don't know about the psychologists, but I do know that Apple doesn't use focus groups. And the "elite" tag hasn't really been true for a while, now -- you don't sell 15 million iPads in 9 months by being an "elite" product.
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Andrew Goodchild Studying development, Train2Game5 years ago
Since the iOS4 upgrade, my 3G crashes and locks up too.
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Tom Keresztes Programmer 5 years ago
@Antony,

I did not mean to suggest that Apple uses focus groups. I remember a documentary about how different companies designed their GUIs. I am not sure focus group is the right term for it, but the process was fairly simple, they just gave prototypes to the users, and experts asked them simple questions (performance metrics, etc, etc) which where sent back to the developers and/or designers, and they've made another iteration. It has been a while, at least 10-15 years ago.
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Barrie Tingle Live Producer, Maxis5 years ago
On the count down until my DELL Venue Pro arrives then it is good bye iPhone 3GS.
I was late to the iPhone party, everyone had one so I thought they were something special. Then it turned out to be an average phone with lots of apps which made it the phone to have. The developers of those apps deserve most of the credit that Apple gets for the iPhone/iPad.
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Richard Westmoreland Game Desginer, Exient Ltd5 years ago
True, it's the developers not Apple that deserve the credit for iOS dominance. The iPhone didn't even launch with an app store or the ability to run 3rd party apps without cracking.
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David Rider Publisher, Hustler UK5 years ago
Interestingly, I've just changed from an iPhone 3GS to an HTC Desire and love it. In particular I love not being told what I can and can't do by Steve Jobs, and I've been a slave to Apple's products sine the Classic.
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Pete Thompson Editor 5 years ago
Im going the Android route myself soon, Currently have an iphone 4 and i hate that the iphones are expensive to buy and then Apple dictate what i can or can't put on it..
"Elite" or not i'll not be picking a phone from Apples orchard again unlesss they relax what i can put on my phone and give me a choice of where i buy my apps from..
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