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Panasonic cancels Jungle portable gaming device

Tue 01 Mar 2011 11:04am GMT / 6:04am EST / 3:04am PST
Hardware

Online handheld axed due to 'changes in the market'

Electronics giant Panasonic has confirmed that it has cancelled plans to release its handheld online gaming device, codenamed Jungle.

No explanation for the cancellation was offered, with a statement saying only that, 'Panasonic decided to suspend further development due to changes in the market and in our own strategic direction.'

The Jungle device was announced last October, to considerable puzzlement from analysts - especially given Panasonic's recent focus on environmental technology and healthcare. Nevertheless Panasonic established a new U.S. subsidiary, named Panasonic Cloud Entertainment, to develop the project.

The device was larger than a mobile phone but smaller than a laptop, with a clamshell design that featured a full keyboard, two circular touchpads and shoulder buttons. The device ran the Linux operating system and was primarily intended to run massively multiplayer online and browser-based games.

The only formally-announced title for the device though was BigPoint's massively multiplayer online title Battlestar Galactica.

Apart from announcing the recruitment of testers in December, nothing further was ever revealed about the device - which now seems likely to be quickly forgotten.

Unlike rival Sony, Panasonic has only ever dabbled in the games industry, most famously with its version of the 3DO platform in 1993 and the Japanese-only GameCube hybrid Q.

13 Comments

I guess it made very little sense to begin with..

Posted:3 years ago

#1

Private
Industry

1,187 185 0.2
Sure changes in the market, more likely none of the big players in the MMO sector wanted to support it.

Posted:3 years ago

#2

Glen Elliott
Partner/Head of Sales

57 2 0.0
I want one! Would be great in alittle collection!

Posted:3 years ago

#3

Adam Campbell
Studying Games Technology

101 0 0.0
It was doomed from announcement to be honest. I also guess "changes in the market" include Nintendo 3DS and Sony's 'NGP' amongst other things like the rise in mobile gaming on iOS and Android smart-phones..

Posted:3 years ago

#4

Jack Loftus
Contributing Editor

95 0 0.0
I'm wondering if Panasonic did any research on the market or this device at all. What an embarrassment.

Posted:3 years ago

#5

Kenneth Bruton
Producer

42 8 0.2
Who wants to spend another 700 dollars on another short-lived system? The 3DO never caught fire because of price and lack of support...

Posted:3 years ago

#6
At least they were sensible enough to back down before the release of the product itself. Pulling out during pre-production happens a lot in not only the games but many other creative industries as well. To be honest a smart move overall that will save Panasonic a lot of money in the long run.

Posted:3 years ago

#7
I don't really think it would have caught on anyway, it would have lost Panasonic money if anything. they should just stick to electronics.

Posted:3 years ago

#8

Haven Tso
Web-based Game Reviewer

255 8 0.0
I still want a Panasonic Q. Just for collection purpose :)

Posted:3 years ago

#9

Rick Lopez
Illustrator, Graphic Designer

1,205 817 0.7
Panasonic should revive their TECHNICS brand and make killer sound systems.

Posted:3 years ago

#10

Private
Industry

1,187 185 0.2
At least the Panasonic Q made sense, good luck with finding one for a price below 600$. I still want a PSX (the PS2 DVR) for collection purpose :)

Edited 1 times. Last edit by Private on 2nd March 2011 12:52am

Posted:3 years ago

#11
from my perspective, they made one big mistake. OS choice. Developers have so many emerging platforms to chose from. Anything that deviates to far from existing popular platforms/devices is a hard sell. Of course, without their OS choice, they never would have hit their price point.

Posted:3 years ago

#12

Stephen Woollard
Online Infrastructure Specialist

146 71 0.5
"Panasonic should revive their TECHNICS brand and make killer sound systems."

I still have my SL1210 Mk2 turntables I bought 25 years ago, and they still work flawlessly :-)

Posted:3 years ago

#13

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