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Disney hopes to make games division profitable by 2013

Fri 18 Feb 2011 8:37am GMT / 3:37am EST / 12:37am PST
BusinessPublishing

Plans 25% cost cutting on top of last month's job losses

The Disney Interactive Media Group will be profitable again by 2013, its new bosses have claimed.

John Pleasants and James Pitaro took over Disney's games division as co-presidents last year, but so far have proven unable to reverse the department's string of losses.

The rarely-seen pair have already laid off a number of jobs and closed Vancouver's Propaganda Games, but told investors (as reported by PaidContent) that they plan an additional 25 per cent drop in operating costs in order to "scale the business in a true march to profitability."

The division will increasingly turn to mobile, social and online gaming instead of console, focusing on its Playdom business, Club Penguin and a virtual currency system across its network of sites and services.

6 Comments

haven't we heard this one before... to become profitable they'd have to stick with one thing instead of following the tides without ever leading

Posted:3 years ago

#1
Surely this is a waste of existing IP. Disney could have made some great AAA games.

Posted:3 years ago

#2

Florian Dhesse
Senior Game Design Manager

7 0 0.0
It can make some great AAA games on Facebook with the family-oriented IP

Posted:3 years ago

#3
There are such things as AAA games on Facebook?

Posted:3 years ago

#4
Seriously, if they would have let Propaganda do their own thing, with access to their full IP catalogue, who knows what great adventures coudl have risen. Personally, I'd love to see a version of the Black Hole universe.....but I doubt someone is going to make event horizon meets daleks/bots on the edge of an Event horizon...

Posted:3 years ago

#5

Curt Sampson
Sofware Developer

564 278 0.5
Oops, yeah, I don't know what I was thinking; I meant Pandemic, and that was published by EA anyway. I've deleted the post, as it's mostly irrelevant.

Edited 1 times. Last edit by Curt Sampson on 1st March 2011 2:51am

Posted:3 years ago

#6

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