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Finance

Activision Blizzard share price falls 8%

By Phil Elliott

Fri 11 Feb 2011 9:24am GMT / 4:24am EST / 1:24am PST
FinancePublishing

Stock drop follows lower-than-expected 2011 guidance and shelving of Guitar Hero franchise

Activision Blizzard

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...

activisionblizzard.c...

Activision Blizzard's share price has fallen sharply following the publisher's calendar 2010 financial results, reported on Wednesday night.

At the close of trading yesterday the stock had fallen by just over 8 per cent to finish at $10.75, giving the publisher a market capitalisation of just under $13 billion.

The price is at its lowest point since the end of August last year, when it dipped to $10.60, and is down from a high since then of $12.57.

In its financial results the company reported a strong final quarter to the year, powered by the releases of Call of Duty: Black Ops and World of Warcraft: Cataclysm - but cut the Guitar Hero and True Crime franchises, estimating the loss of 500 jobs in the process.

But there has been concern about lower-than-expected 2011 revenue guidance, which has been pinned at $3.9 billion - down over $800 million on previous analyst expectations.

However, Wedbush Morgan analyst Michael Pachter maintained an Outperform rating on the company, noting that the announcement of Project Beachhead may be promising.

"Future revenues from Black Ops and other games should trigger multiple expansion, as investors attribute high value to recurring revenue," he wrote in a note to investors.

"Maintaining our Outperform rating and $16 price target, which reflects a forward multiple of 16x our calendar 2012 EPS estimate of $0.80 plus an estimated $3/share in cash. This is well below the low end of Activision's historical multiple range, reflecting declining revenues, continuing industry malaise and the execution risk from the company's restructuring."

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11 Comments

Terence Gage Freelance writer

1,289 126 0.1
Just read a story on MCV that Activision may be attempting to buy Take-Two: link.

I doubt this would happen, but if they were attempting such a takeover/merger, it would seem a bit to me like desperation.

Posted:5 years ago

#1
If they take over take two. I can only guess at the massive blood letting. the world would truly end.....

Posted:5 years ago

#2

Jordan Woodward Level Designer, Codemasters Birmingham

44 0 0.0
I think I would cry if GTA was milked until it was dead :(

Posted:5 years ago

#3

Thomas Palpant Writer/editor for Gamebible.biz, a french industry videogames website

6 0 0.0
"But there has been concern about lower-than-expected 2011 revenue guidance, which has been pinned at $3.9 billion - down over $800 million on last year's performance".

Phil, 2010's performance is $4.44 billion, so it's impossible. I think the $800 million decrease is about Wall Street expectations for 2011

Posted:5 years ago

#4

Josef Brett Animator

296 0 0.0
A GTA and Red Dead every year...

I'm not suprised the share price has dropped. Laying off that many people/closing down studios the way Acti has recently makes the look like they in trouble (even if they are not).

It just don't make sense.

Posted:5 years ago

#5

Phil Elliott Project Lead, Collective; Head of Community (London), Square Enix

185 58 0.3
Thomas - sorry, you're correct. That figure was previous analyst expectations for calendar 2011, not the 2010 performance. Story duly edited.

Posted:5 years ago

#6
THQ comes out with a new Sponge Bob every year. You'd think the grade-schoolers who play it would complain about how the franchise has been over exploited... or maybe they actually do go outside once in a while.

Posted:5 years ago

#7

Jamie Watson Studying Bachelor of Games & Interactive Entertainment, Queensland University of Technology

179 0 0.0
some game publishers just dont get it...

and if (i hope they dont) take over take 2 then that would be really bad...great games ruined by greed...

Posted:5 years ago

#8

Klaus Preisinger Freelance Writing

1,473 1,850 1.3
It is no surprise the Activision stock went down. They had a yearly revenue of $4.4 billion with earnings of 400 millions, but if you subtract WoW related revenues and costs, the entire balance sheet would half a billion in the negative. Such a dependency is never good. Which is why we see Activision restructuring and we see investors taking a step back.

Once Activision makes money without depending on one game, we will see their stock price rise again.

Posted:5 years ago

#9
Since Activision seemingly relies on a AAA type title for PC & console primarily rather than the Disney approach of casual/social media digital distribution. It would make more sense to develop 2-3 solid new IPs to add to the existing roster of IPs.

Posted:5 years ago

#10
500 jobs and all the money it entails to pay, sit at a computer with proper licenses and equipment, the running costs of a studio/s and you can easily say they have saved themselves 60-100 million a year if the figures are right on the amount of studios closed in the re-structure. Add to this the advertising costs for each unsuccessful game these studios produce, and it could range into the hundreds of millions that they save with this move. While it seems a bit sudden for such a big publisher to cut this many titles and staff I expect its all part of a much bigger plan for the future, and from looking at share prices over the last year this isn't a massive variation to much of the previous year.

Posted:5 years ago

#11

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