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New publisher Outplay plans 150 jobs for Dundee

Thu 10 Feb 2011 2:31pm GMT / 9:31am EST / 6:31am PST

VC and government-backed social/mobile outfit from Virgin/Foundation9 vets

25-year industry veterans Douglas and Richard Hare have announced their new venture Outplay Entertainment, a social and mobile game publisher based in Scotland.

The startup boasts VC backing from Pentech Ventures and the Scottish Investment Bank's Co-investment Fund, and will also receive 2.25 million in Regional Selective Assistance support from Scottish Enterprise.

Supported by the Scottish government, Outplay is now recruiting and hopes to eventually provide a large number of industry jobs to the Dundee area.

"150 employees is our plan to grow to," CEO Douglas Hare told GamesIndustry.biz in an interview published today. "That number is tied into the idea of a long-term plan, when we were speaking with the Scottish government about setting up, and we've got a plan over multiple years to potentially arrive at that.

"We're starting with a very small kernel of very talented people, so we can establish core tools, technologies and the strategy to test product across a number of different genres and monetisation experiments. Once we've established that we have a successful, replicable model, then we can grow."

The Hare brothers previously worked in the US at firms including Virgin Interactive, The Collective and Foundation9, but have returned to Scotland for their latest venture.

Commented the Scotland First Minister Alex Salmond, "Outplay Entertainment's decision to establish a Dundee HQ reinforces Scotland's reputation as an attractive and competitive location for the future of the videogames market.

"Scotland's creative industries have high potential for growth and are a key sector in the Government Economic Strategy. There are more than 50 games companies in Scotland investing over 30 million per annum in our economy.

"Outplay Entertainment's decision to create up to 150 new jobs is testament to the city's reputation for excellence in games development Scottish Development International and Scottish Enterprise's commitment to securing new jobs and investment to Scotland."

The firm has yet to announce specific projects, but Douglas Hare talks more about its long-term plans, the risk of starting a new publisher in the current climate and whether social and mobile will necessarily triumph over more traditional forms of gaming in the full interview here.

10 Comments

Terence Gage
Freelance writer

1,288 120 0.1
Best of luck to them - nice to read something positive following all the doom and gloom recently, particularly following the RTW stuff in Dundee those months back.

Posted:3 years ago

#1
Hopefully not another cash burning super trendy social developer.

Posted:3 years ago

#2
All recruitment for Outplay Jobs can be found on our GamesIndustry.biz Jobs page.

Edited 2 times. Last edit by a moderator on 10th February 2011 4:18pm

Posted:3 years ago

#3

Antony Cain
Lecturer

263 21 0.1
Good to see such a large batch of jobs being given instead of taken

Posted:3 years ago

#4

Paul Wrider
Director of Game Design

7 0 0.0
Ironically, our stuff from Dundee finally got back here two days ago.

Posted:3 years ago

#5

Torgeir Hagland
Sr Programmer

18 0 0.0
Best of luck!

Posted:3 years ago

#6

Chris Isaacs
Software Engineer

1 0 0.0
Good news for Dundee!

Edited 1 times. Last edit by Chris Isaacs on 10th February 2011 10:11pm

Posted:3 years ago

#7

Kenneth Mcmorran
Studying Game Art and Animation

16 0 0.0
Sure its a good opportunity for some people to make money but social mobile gaming? Please, its a blatant waste of talent. Good luck to those who apply for one of the 150 jobs...oh wait thats in like 5 years if they ever make any money...

Posted:3 years ago

#8

Antony Cain
Lecturer

263 21 0.1
Not sure that's entirely fair/accurate Kenneth. There are some great opportunities for graduates there; not everyone can waltz into a job on a triple A game.

Edited 1 times. Last edit by Antony Cain on 11th February 2011 9:23am

Posted:3 years ago

#9

Rob Homewood
Game Designer, Unity Programmer & Producer

16 4 0.3
I have to agree with Antony on this one Kenneth. Social/mobile gaming might not have the same glamour appeal that working on a triple A title has but one of the main reasons that games like black ops has done so well is that it was able to garner the amount of support and public interest that that it it did.
A large part of this is because everyday social/mobile gaming broadens the horizons of of people who are not traditionally interested in games allowing more public interest (for games in general), therefor bigger and more mainstream funding which in turn allows the game to be marketed on almost the same level as hollywood movies.

I wish Outplay the best of luck, Dundee's confidence took a bit of a knock after RTW and think its great to see growth begin to take seed again.

Posted:3 years ago

#10

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