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Retail

Which? survey finds games depreciate more quickly than cars

Tue 04 Jan 2011 4:01pm GMT / 11:01am EST / 8:01am PST
Retail

Stores paying as little as 30% of purchase price on trade-ins, just days after release

A survey conducted by consumer group Which? has found that some stores will pay less than 30 per cent of the retail cost of games when trading them second hand for cash or store credit, meaning that they lose value more quickly than cars.

The organisation took a number of titles of different ages in for trade-in at various retail outlets which deal in second hand games, and found that Game was offering only £16.70 for a "mint condition" copy of Call of Duty: Black Ops, bought for £44.99 three days earlier.

The survey also discovered that second hand specialist CEX consistently offered the best prices for trade-ins, both for cash and for credit, whilst Game and Blockbuster gave the lowest quotes. No mention was given of comparable prices on trading sites such as e-bay.

The mark-ups on second-hand products was found to be extremely high in many cases, with Blockbuster offering customers only £6 for copies of Red Dead Redemption which were being sold on for £29.95.

Supermarkets, a new player in the used market, seemed to offer very competitive prices on many titles, although tended to limit exchanges to store credit rather than cash.

7 Comments

I can't say i'm surprised, I stopped trading in games years ago. Being offered 50 cent for Lord of the Rings was the last straw.

Posted:3 years ago

#1

Rick Ellis
Tech Director

15 0 0.0
Wow, what a complete waste of time and money.

Posted:3 years ago

#2

Dave McDave
Studying Game Design

1 0 0.0

Posted:3 years ago

#3

Josef Brett
Animator

296 0 0.0
Always wait a month or two. Game prices 'depriciate' in shops fairly quickly too!

Posted:3 years ago

#4

Jeremy Glazman
Programmer

29 4 0.1
I'm not sure that games "losing value" is a proper interpretation here. As I expected when I read the headline, and confirmed at the end of the article, the games have low trade-in value but then they are greatly marked up again when resold as a used product, in which case the retailer profits MUCH more greatly than when they sell a product new.

So the games obviously still have value, but their resale prices are artificially controlled by the profit margins of the retailers. I know I've seen Gamestop buy back games that had only been released days earlier, only to put them back on the shelves for just $5 less than the new price.

Posted:3 years ago

#5

Luke McCarthy
Indie Game Developer

35 0 0.0
Comparing to ebay prices would be fairer, since trade-ins are a total rip-off. You also have to take into account that these days retail prices drop quite soon after release.

Posted:3 years ago

#6

Mark Hill
Studying Computing & Networks

21 0 0.0
I think a comparison of what a game store sells it for in both cases, not what they buy it for, would be a truer comparison of value.

Posted:3 years ago

#7

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