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EA sells 4000 copies of Battlefield charity DLC

By Alec Meer

Fri 17 Dec 2010 10:06am GMT / 5:06am EST / 2:06am PST

$1 from every sale given to Child's Play charity

EA has claimed at least 4000 sales of Santa costume DLC for its free to play shooter Battlefield Heroes, across 17 days.

The publisher intends to donate $1 of every sale to philanthropic causes. "We're blown away by the support our community has shown for the Child's Play charity, which helps provide videogames for children in hospital," senior producer James Salt told Eurogamer.

"So far we'll be donating about $4000, it would be fantastic if we could double that."

The downloadable character skins cost players around 10 each.

From Recommendations by Taboola


Hermann Rauth Game Audio Designer

10 1 0.1
So EA is donating $4000 to charity after making $36000 out of a Santa Claus outfit that probably took the designers some hours to make? WOW!

Why do they even do a press release on this?

Posted:5 years ago


Hui Cheng Analyst, Ubisoft

1 0 0.0
Biggest joke ever.

Posted:5 years ago


Daniel Vardy Studying HND IT, De Montfort University

90 1 0.0
large profit margins on charity pieces...

Posted:5 years ago


Oliver Jones Software Developer

22 29 1.3
10 pounds for a santa suit? FFS EA, how about you donate all 10 for each download to Childs Play! Pocketing the other 36000 is pretty despicable.

Posted:5 years ago


Kingman Cheng Illustrator and Animator

962 187 0.2
As nice as the idea is, 1 single measley dollar per copy. What madness is this?

Posted:5 years ago


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