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Xbox 360 'leads' US online gaming

By Phil Elliott

Thu 16 Dec 2010 9:22am GMT / 4:22am EST / 1:22am PST

Nielsen report also reveals that the PS3 appears to be used more for all-round entertainment

New research by Nielsen claims that Xbox 360 users spend more time playing online games in the US than on either of the key rivals, the PlayStation 3 or the Nintendo Wii.

According to the research firm - as reported by Gamasutra - 28 per cent of any time spent using the console fell into that category, compared to 19 per cent for the PS3 and just 12 per cent for the Wii.

Conversely it was the Wii that came top in overall gaming time, made up of huge levels of offline play as compared to the other two platforms.

Time spent on the Nintendo machine offline was at 57 per cent, compared to 34 per cent for the 360 and 30 per cent for the PS3, giving overall totals of 69 per cent, 62 per cent and 49 per cent respectively.

That makes the PS3 the console most used for other forms of entertainment, with DVD/Blu-ray watching accounting for more than a quarter of all time spent, compared to just 11 per cent for the Xbox 360.

The figures come from a general population sample from the US for users aged over 13 years oldl although the sample size wasn't disclosed. The numbers reflect proportions of activity, taking into account the fact that more hours are spent with any activity on some machines, compared to others.

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Kingman Cheng Illustrator and Animator

962 187 0.2
This is more or less what I expected anyway.

Posted:5 years ago


Ron Festejo Creative Director, Microsoft

19 0 0.0
Gaming online, with the XBOX 360, is an absolute dream. Easily worth the yearly subscription fee. Can't wait to renew once Gears of War 3 comes out :)

Posted:5 years ago


Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,522 3,225 1.3
But according to my fanboy Bingo chart, Wii owners shove the Wii in the closet and never play it, much less ever take it online.

Given those figures, the absolute users look like this (US figures as the poll was conducted):

Wii - 32.3 million total gamers || 10 million online gaming users || 8.55 million On-Demand users || 7.44 million internet users

X360 - 23.8 million total gamers || 14.8 million online gaming users || 7.1 million On-Demand users || 5.5 million Internet users

PS3 - 13.6 million total gamers || 7.8 million online gaming users || 3.9 million On-Demand users || 4.6 million Internet users

Posted:5 years ago


Jurie Horneman Creative Director, Mi'pu'mi Games GmbH

2 0 0.0
Xbox 360 'leads' US online gaming... on console.

Posted:5 years ago


Andrew Vine Studying Visual Communication Design, Ohio State University

2 0 0.0
I love when I have to log in to see another 2 paragraphs.

Posted:5 years ago


Paul Erickson Senior Analyst, IHS

10 0 0.0
I"m curious as to which console is used for more streaming video watching though.

Posted:5 years ago


Hasan Dervish Consultant

9 0 0.0
I wonder if perhaps the summary findings need to be clarified further.
For example: users aged over 13 is a very large population; we don't know whether the distribution of users was representative of the distribution of consoles in households nationally - and those where households had more than one console that are prioritised for different main uses.
Jimmy Webb makes a very interesting point too. We had a Wii that came second hand, lasted six months and was sold on. I think It's bounced again since then.
Be nice to have more data to interrogate a bit more deeply.

The Cloud Connection

Edited 1 times. Last edit by Hasan Dervish on 16th December 2010 7:58pm

Posted:5 years ago


Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,522 3,225 1.3
Paul, click through to the original Gamasutra article or read my post to answer your inquiry.

Posted:5 years ago


Private Industry

1,176 183 0.2
Surprised so many people use Wii for online given how much of a pain in the ... the Wii online is, especially for gaming.

Posted:5 years ago


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