Intel strategic planner Matt Ployhar has been appointed as the latest president of the PC Gaming Alliance, an industry group dedicated to "the continued momentum and success of PC gaming worldwide."
Ployhar was formerly the head of the Alliance's Data Research subcommittee, and worked at Microsoft for 13 years prior to joining Intel.
Outgoing president Randy Stude steps down for unknown reasons, but will remain with the group.
"With the PC Gaming market continuing to rapidly innovate and evolve, I look forward to working with the PCGA board on the strategic choices that face our alliance," said Matt Ployhar.
"I am also very committed and passionate about growing the relationships necessary with our industry and community leaders to ensure the continued momentum and success of PC Gaming worldwide. It has also been a great honour working with Randy Stude whose leadership resulted in the PCGA's launch in 2008 and accomplishments since that time."
The nature of the aforementioned accomplishments is perhaps not widely known, although the PCGA has commissioned at least two studies over the last year.
Rick Carini also becomes vice president of the Alliance.