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3.3m sales in 24 hours for Cataclysm

Mon 13 Dec 2010 2:31pm GMT / 9:31am EST / 6:31am PST
Business

WoW expansion is fastest-selling PC game of all time

The latest World of Warcraft expansion, Cataclysm, has achieved a new sales milestone for Blizzard - reaching 3.3 million within 24 hours.

This makes Cataclysm the fastest-selling PC game of all time, claims Blizzard. Cataclysm has significantly outpaced its predecessor, 2008's Wrath of the Lich King, which accrued 2.8 million copies in its first day.

While Cataclysm placed a mere third in the UK retail charts in its first week, Blizzard's sales figures shine some light on the contribution of download purchases to the MMO add-on's success.

We had to bring Azeroth to the brink of destruction in Cataclysm, but the result was our best expansion yet," said Mike Morhaime, Blizzard CEO.

"We want to thank all of our new, existing, and returning players throughout the world for their incredible enthusiasm and support, and we look forward to hearing what they think about all the new content."

Blizzard also claims that over 15,000 players attended launch events in 10,000 stores across the globe.

10 Comments

Marque Pierre Sondergaard European Development Account Manager, Sony Computer Entertainment Europe

7 0 0.0
Must... resist... relapse...!

Posted:3 years ago

#1

Michael Bennett Senior Designer, The Creative Assembly

39 12 0.3
Second that!

Posted:3 years ago

#2

Klaus Preisinger Freelance Writing

1,135 1,171 1.0
It also sheds a light on PC sales and how they can't be as terrible as everyone claims they are.

Posted:3 years ago

#3

Jason Chen Localization Manager, Gamania Digital Entertainment

7 0 0.0
the only reason why PC game are down in sales were because of pirated games.

MMORPG is hard to play unless your have friends who are into it as much as you do, or you need to report online everyday, say..... after work?

3.3 M in 24Hr.... I am speechless

Edited 1 times. Last edit by Jason Chen on 14th December 2010 1:40am

Posted:3 years ago

#4

Private Industry

1,176 182 0.2
Guess that`s only retail stores and does not include digital online sales?

Don`t know if you can say mere third place with Black Ops and Fifa being multiplatform and there is still the thing with online digital copies.

Give it a try Marque, you want it and don`t believe the Panorama show :D

Posted:3 years ago

#5

Alfonso Sexto Lead Tester, Ubisoft Germany

820 653 0.8
@Jason:

Doesn't matter how many people says that is not true; the sad truth is that; Piracy.

Posted:3 years ago

#6
It's been a great expansion so far, did the 2 starting zone's and deepholm, I took a bit longer then the average person but I was 85 in about 3 days (altho I did level up archeology and ran some dungeons between there)

As an old Vanilla player I'm enjoying this increased difficulty by a lot!

@Werner: this would be the digital sale's aswell, if you look at this weeks chart you'll see that Cataclysm only placed 3th at retails below FIFA 2011 and Black Ops

http://www.gamesindustry.biz/articles/20...

Posted:3 years ago

#7

Josef Brett Animator

296 0 0.0
WoW



(sorry, couldn't resist)

Posted:3 years ago

#8

Peter Johnson Producer and iPhone developer

1 0 0.0
"15,000 players attended launch events in 10,000 stores"

So each had an average attendance of 1.5 people?

Posted:3 years ago

#9

Private Industry

1,176 182 0.2
Thanks for the link Joffrie "Chart-track's figures only represent retail sales", so given that I wouldn`t say only third place. With being PC only and counting only retail third place is still good against 2 multiplatform games.

I imagine most people who really wanted to play it as soon as possible went with the digital copy to play as soon as the servers where online 1 minute past midnight instead of going to a shop waiting there and than getting home since most of the data was already installed with patches.

Posted:3 years ago

#10

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