Retail

Swedish Gamestop stores break Cataclysm embargo

Mon 06 Dec 2010 9:52am GMT / 4:52am EST / 1:52am PST
RetailPublishing

At least two shops in Malmo sell game on Saturday in response to rival chain going early

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At least two Gamestop stores in Sweden sold copies of the latest World of Warcraft expansion over the weekend, breaking an international sales embargo.

GamesIndustry.biz received photographic and video evidence of the sales, which were confirmed when contacting the branches involved. According to Gamestop staff, sales were made after a rival chain, the Gothenberg branch of Rocks, sold copies of the game on Saturday morning.

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The stores have since stopped selling the game again until midnight tonight, a decision made by management.

Digital downloads of the expansion have been available to pre-load from Blizzard's Battlenet site for some time, but cannot be activated until the official launch date of 00:01 on December 7.

About the author

Dan Pearson
Dan Pearson joined Eurogamer in 2006 before moving over to GamesIndustry in 2010. He covers all areas of the business and spends much of the rest of his time shouting at his cat and killing dwarves in poorly constructed fortresses.

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