Kotick not interested in social, mobile games

Wed 01 Dec 2010 3:19pm GMT / 10:19am EST / 7:19am PST
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Activision boss sees little room for money making

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Bobby Kotick has said that he doesn't see many opportunities for Activision in social and mobile gaming, instead believing that the way forward is to expand the company's existing franchises in traditional spaces.

Speaking to the Reuters Global Media Summit yesterday, the Activision CEO also took a swipe at Apple's App Store, by claiming that it presented little scope for "dedicated games," although he did indicate that the iPad might hold some interest in the future.

"The place where you have the opportunities for growth is within the communities of franchises we control," said Kotick. "We don't view the App Store as a really big opportunity for dedicated games."

While he acknowledged that social games were popular, Kotick made clear that Activision had no plans to try and expand its audience in that direction, telling the summit that: "Right now we don't see an opportunity for us to participate in that market."

During his speech, Kotick also expressed his feelings about the potential audience migration from Blizzard's World of Warcraft to forthcoming Star Wars MMO, The Old Republic.

"I can't say that we're hugely concerned about that... the audience for World of Warcraft is a pretty committed group of players."

About the author

Dan Pearson
Dan Pearson joined Eurogamer in 2006 before moving over to GamesIndustry in 2010. He covers all areas of the business and spends much of the rest of his time shouting at his cat and killing dwarves in poorly constructed fortresses.

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