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Relaunched APB's business model explained

"Complex customisations" limited to premium members

New APB owner GamersFirst has shed more light on the payment model for its upcoming relaunch of the troubled MMO.

Players will need to have shelled out for 'premium' membership if they wish to use the full feature set of the game's feted character customisation.

"Instead of limiting what you can customise as a free player, you will be allowed to customise almost anything, but you will not be able to store (and share) complex customisations above a certain level unless you are a Premium player at the time of customisation," explained GamersFirst boss Bjorn Book-Larsson.

However, lapsed premium members may still access designs created when they were paying players. He also claimed the free features of the customisation tool would offer plenty of content.

"We presume that some incredibly talented artists will squeeze the living daylights out of the Basic complexity cap no matter what we set this at. In other words, whatever we set this cap at, we expect people to make some fantastic designs using every possible trick in the book, and then those who are really focused on their characters will clearly be very compelled to get Premium status."

APB: Reloaded is slated for release in the first half of next year. GamersFirst has claimed that, if all goes well, it might consider a European office based out of Scotland.

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Latest comments (7)

Jordan Woodward Level Designer, Rebellion Developments6 years ago
I'm really looking forward to seeing how they get on with the relaunch. I think a F2P model is perfect for APB and will help to draw in quite a few new players, even if they're only interested in customisation.

I'll give APB another go as I bought it and quite enjoyed it. Hopefully they'll be able to breath new life into the game.
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Finlay Thewlis Studying Game Design & Production Management, University of Abertay Dundee6 years ago
i dont really get it, they should really just punt the customization tool out for free to get people interested e.g. spore
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Yes, exactly Finlay.. been saying that from Day one. I don't think the mass majority fully understand APB in its glory.

Release a customisation trial prior to the game release. Let people play around with it, it would make them more inclined to play the game after spending an hour or so making a cool character.

On another note, Good luck Gamersfirst. Hope APB becomes a huge success.
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Show all comments (7)
Paul Smith Dev 6 years ago
This is never going to work, a bad game is a bad game you can't just re-release it and expect it to be good
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Finlay Thewlis Studying Game Design & Production Management, University of Abertay Dundee6 years ago
it will be with that attitude ;)
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Adam Yaure Studying MSc Games Programming, University of Hull6 years ago
I remembered I spent an enormous amount buying limited time customizations alone when I was playing one of GamersFirst's games (Sword2), even tho the game was mostly grinding. F2P definitely suits APB better. Any bad game can be made a good game when its Free :)


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Alexandros Miaris Studying Bachelor of Interactive Animation, SAE Institute6 years ago
I played APB and I can't really say that it was a very good game.. But still, generally speaking, the game had its negative parts (cons) but still was ok and fun.. I think that relaunching it and making it F2P is a good idea. I will give it another try..
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