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Retail

Kinect exceeds Japanese expectations with 26,000 sales

Fri 26 Nov 2010 10:24am GMT / 5:24am EST / 2:24am PST
RetailHardware

Plus Xbox 360 sees a gentle increase

Microsoft's motion camera Kinect has sold 26,000 units in its first few days of Japanese availability.

Initial reports suggested the device was struggling in that territory, traditionally a challenging one for Microsoft, although sales were proportional to the Xbox 360 install base.

Figures from Media Create now suggest 26,000 sales, with Xbox 360 sales rising to 7083 for the week.

This puts the motion controller's sales above those of individual DS SKUs, but marginally behind the Wii and PS3 and in the tall shadow of PSP's 96,601 sales.

By comparison, Kinect sold over one million in its first 10 days of release in the West.

13 Comments

Greg Wilcox Creator, Destroy All Fanboys!

2,193 1,170 0.5
Slow and steady may not win the race for Microsoft, but it does get its foot caught in the sliding doors (take your shoes off, please)...

Ah well, at least it's moving SOME units. I wonder how many were shipped there? Not much more than the installed base, I hope (or else there will be a LOT of dusty Kinects in a warehouse converted into mini heater/emergency grill/survival flashlight combos in a year or so..,

Posted:3 years ago

#1

Terence Gage Freelance writer

1,288 120 0.1
I think it will be interesting to see how it sells over the next few weeks, as the 360 S sold about 15,000 in its first week in Japan then very quickly slid back to about 2000 per week. I would not be surprised if Kinect follows a similar pattern.

Posted:3 years ago

#2
Is there any proof that the "1m sales" is sales to consumers, rather than shipped units?

At least, I trust Media Create that its reporting "sales to consumers" - I'm sure they 'sold' a lot more units to retailers.

Posted:3 years ago

#3

Klaus Preisinger Freelance Writing

1,136 1,174 1.0
How many 360 are in Japan? 1.5M? That would mean Kinect is adapted by one out of 57 owners. If that is really are proportional sales, then the U.S. there should be around 400k units in consumers' hands. That is based on rather old numbers regarding the 360 install base, meaning one million sold in the U.S. is not implausible.

Posted:3 years ago

#4

Andrew Ihegbu Studying Bsc Commercial Music, University of Westminster

463 172 0.4
From an investors point of view i don't see why they even bother trying to sell in Japan. Their culture is based on loyalty, and MS's rivals are all Japanese. it would take huge marketing campaigns and costs that simply wouldn't be returned to sell an acceptable amount of units in Japan.

Posted:3 years ago

#5

Graham Simpson Tea boy, Collins Stewart

219 7 0.0
There are 45m Xboxs installed globally. So 1m Kinects sold out of 45m Xboxs is hardly a stretch. And then there's people like me who have never had an Xbox who bought the bundle so we're an extra bonus.

Edited 1 times. Last edit by Graham Simpson on 26th November 2010 2:05pm

Posted:3 years ago

#6

Marc Kent QA Manager, Babel Media

8 0 0.0
"Their culture is based on loyalty, and MS's rivals are all Japanese" that doesn't seem to be a problem for Apple

Posted:3 years ago

#7

Shaun Farol Studying Computer Information Systems, California Polytechnic State University

40 12 0.3
@ Marc Kent you obviously never read the Wired article on Why the Japanese Hate the iPhone

While Apples market share has improved over the last year since the article was written Apple isn't everyone's darling in Japan as they are in the States.

Posted:3 years ago

#8

Ewan Aiton Journalist

2 0 0.0
Apple's products do appeal to a slightly different demographic though and they will run into problems of their own soon enough down to their age-related policy on the Book Store.

Posted:3 years ago

#9

Greg Wilcox Creator, Destroy All Fanboys!

2,193 1,170 0.5
@ Andrew: Well, that kind of doesn't explain the success of the MSX (Microsoft X) console and it's assorted variants throughout Japan back in the day. If you think about it, that could be seen as the "original" Xbox (har har)... ;P

Posted:3 years ago

#10

James Finlan Studying Information Systems, University of Manchester

62 0 0.0
3 million before end of calendar year is very plausable but I have to say I am very disappointed by the lack of marketing push for Dance Central on TV and in the mainstream media. That game alone should be driving sales of Kinect.

Posted:3 years ago

#11

Phil Elliott Project Leader, Collective; Head of Community (Live Team), Square Enix

163 29 0.2
James: I've seen several ads for Dance Central on TV, and I don't spend that much time watching, so my perception was completely the opposite. Interesting if those that watch more telly are finding it less marketed?

Posted:3 years ago

#12

Terence Gage Freelance writer

1,288 120 0.1
I've not seen any adverts for Dance Central, although I don't watch a great deal of non-BBC (or 4OD) telly.

I did see a couple of adverts for the Michael Jackson Experience game last night though, as well as EA Sports Active 2 which they seem to be pushing quite hard.

Posted:3 years ago

#13

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