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15000 developers, 3000 apps for Windows Phone 7

By Alec Meer

Thu 25 Nov 2010 11:30am GMT / 6:30am EST / 3:30am PST

Microsoft positive about mobile OS despite apparent slow sales

Microsoft is reporting an 80 per cent rise in the number of registered developers for its windows Phone 7 since September.

With the total number of prospective app and game-makers for the iPhone rival now topping 15,000, the company is convinced WP7 can be a success.

"We're heading into one of the biggest shopping weeks of the year and we're on pace to offer roughly 3,000 apps and games by the end of this week," claimed Microsoft's senior director for Mobile Platform Services Product Management Todd Brix.

"Clearly we're just getting warmed up. The developer community is placing some big bets with Windows Phone this holiday."

However, figures have suggested that Microsoft's new mobile OS (currently split between nine different smartphone models) sold just 40,000 on its US launch day, despite a $100 million marketing campaign.

By contrast, Apple claims to have sold 270,000 iOS devices per day, while Google claims to enjoy 200,000 daily Android sales.

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Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College

295 28 0.1
Seriously..."Apple is believed to sell 270,000 iPhones per day" ??

Thats an insane figure, where are they all going?!

Posted:5 years ago


Terence Gage Freelance writer

1,289 126 0.1
I know Kevin; I noticed that alleged iPhone figure in an article I read elsewhere a week or two back. I'm not sure that it hasn't been mis-reported, otherwise it means they're selling over 8 million iPhones per month on average, which surely can't be right... Can it?!

Posted:5 years ago

"iOS" meaning iPhone, iTouch, iPad (and maybe others). Combined for 70-100m units a year - yup, I'd believe that. Big numbers!

As for Windows Phone 7 - its gonna be tough. I don't see enough value to drive that many consumers to the platform... which in turn means less reason to dev apps, which drops the attractiveness of the phones to consumers again.

I can't see anything displacing Android, Nokia or Apple in the short-term though...

Posted:5 years ago


Adam Campbell Studying Games Technology, City University London

101 0 0.0
To be honest I don't expect new phones and products to magically fly off the shelves. It take time and consumers wanting to shell out and possibly choose a network they don't want when the product is exclusive. I think the Os will do fine, just not overnight.

Posted:5 years ago


Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College

295 28 0.1
The original article has been changed from iPhone to iOS devices...if you put it like that with combined iPhone, iPod, iPad and iTV then surely that is skewing figures to suit - Mr Meer!

70-100m units that Michael Shamgar quoted - totally believable and achievable worldwide with combined sales of 97.2m if the 270k a day is to be believed as now quoted above "Apple claims to have sold 270,000 iOS devices per day,"

Posted:5 years ago

I went back and checked/clarified based on the comments, yes - apologies for the initial error. Jobs has said 270k iOS devices per day, and Google have indeed claimed 200k Androids per day.

Posted:5 years ago


Mark Bridges Human

16 0 0.0
After using a HTC HD7 in a store, i confess to prefering it to the Iphone, though i have not looked at the android platform.

I think the success of the iphone is partly due to the fact that when it first launched there was nothing like it on the market. After that point, most phone companies including Google have done everything they can to copy the iphone and its success. Windows Phone 6.5 wasnt popular but people still brought them, this might be a case of Microsoft being in it for the long haul and trying to convert people to there way of doing things slowly.

Xna for windows phone a Xbox Live on the device is a good start. Not so sure about Bing though.

Posted:5 years ago


Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College

295 28 0.1
@ Alec - thanks for clearing that up :)

Posted:5 years ago


Thomas Luecking

69 13 0.2
I really hope that WM7 will take off within the next 12 months! The market is huge and we are just at the beginning of what will be "a smartphone in everybodys hands era" a few years from now.... more diversity is always good and apparently it seems to be a great system.

Posted:5 years ago


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