Sections

THQ hails uDraw momentum

Wii peripheral helps push shares up 32%

Early signs point to THQ's art tablet accessory for Wii, uDraw, as being a sales success.

The publisher is not releasing figures as yet, but has enjoyed a dramatic leap in its share price since the $70 peripheral's release on November 14.

At the start of the month THQ's shares had dipped to a recent low of $3.90, but yesterday were up 31.8 per cent to $5.14 - the company's highest value since June.

THQ is known to have produced 1.3 million uDraw units, scaled up from 1 million after a positive retailer response.

Reuters reports that the accessory reached seventh in Amazon.com's videogame charts, in a period of strong competition from the likes of Black Ops and Kinect.

"U-draw is selling so well I'm afraid they'll rename the company THQ-Draw," joked THQ VP Danny Bilson on Twitter last night.

Related stories

Nordic rebrands as THQ Nordic

Swedish publisher has 23 projects underway, with a majority of them based on acquired IPs from THQ

By Brendan Sinclair

THQ files suit against EA over UFC licence

Now defunct publisher accuses EA of passing confidential information to UFC parent company

By Matthew Handrahan

Latest comments (1)

Greg Wilcox Creator, Destroy All Fanboys! 6 years ago
Nice. I've been trying to get my grubby paws on one of these to review for a few weeks (I'm an illustrator on the side if you haven't guess by my profile pic) , but not much of a response from PR. Great that it's doing well without MY needless input. Ah well - the videos I've seen look great, so I'll just buy the darn thing at some point. It'll probably be a lot more fun than Art Academy, that's for sure...
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.