22% share price slump following Ubisoft financials

Biggest drop since 1996, but new Assassin's scoops glowing reviews

French publisher Ubisoft has seen its share value drop to 7.50 - the lowest for the firm since 1996.

The overnight decline of 22 per cent follows the publisher's announcement of a 89.9 million ($122.2m / 76.1m) net loss for the first fiscal half of 2010.

Reteurs reports that Ubisoft stock recommendation was cut from 'buy' to 'hold' by Deutsche Bank AG and to 'reduce' by Natixis SA.

More positively, latest Assassin's Creed title Brotherhood has been enjoying highly favourable reviews this week, which may help the publisher's fortunes over the Christmas period.

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Latest comments (6)

Their shares have now gone up to 7.66 or so at time of writing.
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John Donnelly Quality Assurance 5 years ago
Could be a good time to invest in the company, but it would be a long term run not a overnight buy and sell.

I can see them coming back from this loss with a good last quater to show they have strong IP and sales.
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Terence Gage Freelance writer 5 years ago
I'm not an expert on shares, but it seems ridiculous that given the overall health the company is in with the number of strong brands they have, that their share prices dropped to their lowest in 14 years (?!).

I mean, I'm sure titles like Just Dance 2 and the latest Rabbids title will be consistent sellers, and AC: Brotherhood is pretty much guaranteed to sell as much as its predecessors.
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Kingman Cheng Illustrator and Animator 5 years ago
Brotherhood is on its way according to my inbox. :]

How could they drop lke that though? Thought they were doing very well?
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Chris Thomas Sales Manager, Pro-G Media5 years ago
How can that be the lowest since 96? Looks to me like in June 26th of this year it fell to 6.27 and in fact the 52 week range is listed as being 11.44 - 6.07
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Stefan Pettersson Specialist Consultant, Fat Tuna5 years ago
Naming their games R.U.S.E. and H.A.W.X. 2 for sure doesn't help sales in non-English countries. An easy to remember name that you can't spell wrong helps consumers remembering the product.

What was the name of that game again? Was it "Tom Clancy's HAWK 2", "Tom Clancy's HAWX 2", Tom Clancys H.A.W.X 2", "Tom Clancy's H.A.W.X. 2" etc etc. How is ANYONE supposed to remember a name like that, or communicate it to someone, without writing it down?

Edited 2 times. Last edit by Stefan Pettersson on 17th November 2010 9:00pm

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